What are the key benefits of influencer marketing on social media?

The undeniable impact of social media on marketing has reshaped the landscape entirely. One particularly powerful approach is influencer marketing on social media, which relies on individuals who have significant influence, such as writers, athletes, and media personalities, to convey critical marketing messages. These influencers can steer their audiences toward desired goals due to the trust they’ve built with their followers. According to numerous statistics, 60% of medium and large companies have already incorporated influencer marketing into their strategies.

What are the key benefits of influencer marketing on social media? And what tools facilitate this?

Influencer marketing offers a range of significant advantages:

• It creates job opportunities and shapes decisions related to employment.
• It transforms various fields within the business world.
• It ensures effective promotion of products.
• It helps companies reach their target audiences through multiple channels.
• It’s more cost-effective compared to traditional marketing methods.

Key tools that measure the success of influencer marketing on social media:

Some prominent tools that assess influencer marketing include Klout, PeerIndex, and Kred. These tools are designed to evaluate the influence of users on social media platforms based on the quality of the content they share and its impact on their audience.

Let’s bring the concept of influencer marketing to life by looking at an example of a company that utilized this approach innovatively. American Airlines, for instance, executed a successful influencer marketing campaign aimed at boosting their brand and increasing memberships in their elite customer club. The company simply asked for passengers' social media accounts and linked them to Klout. Those with an influence score of 55% or higher were invited to join the Admiral Club, enjoying airport perks and sharing their experience with the hashtag #AdmiralClub. The results were astounding—within less than 24 hours, the brand achieved 160 million impressions and over 25,000 positive interactions (according to Klout), while membership in the elite customer club surged by 42%.

The British Academy for Training and Development offers a specialized course on digital marketing and social media, including in-depth training on influencer marketing, teaching you how to harness social networks effectively across multiple fields, including influencer-driven marketing strategies.