When planning business and marketing strategies, remember that many of them can change within a few years. Therefore, start with a one-year marketing plan strategy, where it is important to plan the main campaigns, including this month's headlines, expected and actual costs, the resources you will need, the expected results, and the actual results. This will help you think through the resources you will need to complete your business tasks.
What are the necessary steps in a one-year marketing plan strategy?First and foremost, in order to create a one-year marketing plan strategy, you can start by creating a plan either on paper or in a table that includes the following elements:
Goal: What do you want to achieve in the next year?
Strategies: How will you achieve the goal?
Tactics: The things you need to execute each strategy and the steps you should take to implement each tactic.
Timeline: An outline of how much time it will take to complete these steps.
Resources: Who is responsible for implementing the actions?
Once you have set a goal for what you want to achieve next year, the strategies created to succeed in achieving that goal, and identified the tactics you will use to execute the strategies, and prepared the one-year marketing plan on paper, it is now time to detail the actions you will take. Here, you will need to assign an annual marketing budget, which is often set as a percentage of total annual sales revenue, ranging anywhere from 0.01% to approximately 10%. This typically means you have limited revenue and an urgent need to increase sales and customers. You may need to allocate more money initially to generate more business. Once you have the marketing budget, you need to break it down by month or season into marketing channels that may include newspapers, magazines, trade publications, radio and television, satellite radio, direct mail, and social media.
Once the one-year marketing plan strategy is created, it may initially seem like there is a lot to do. The best way to handle your plan is by breaking it down into manageable parts. This is why you started with the bigger things first in your campaign. Remember, no matter what the one-year marketing plan strategy looks like, by simply following through, staying on track, and continuously measuring the results, you will be able to create next year's plan as well.
For more information, the British Academy for Training and Development offers several courses, diploma programs, and master's degrees specialized in strategic marketing sciences, including the concept of marketing via social media platforms.