Protocol and etiquette are essential elements that contribute to the success of social and professional interactions. In a world characterized by cultural diversity and rapid change, these rules become essential to ensure effective communication and build strong and fruitful relationships.

This training program offered by The British Academy Training and Development deals with the concept of etiquette as an art of dealing, starting from basic behaviors that reflect mutual respect, all the way to the fine details of the art of hospitality. We will review how these rules are applied in various contexts, whether in formal occasions or in everyday meetings, and how they can contribute to enhancing an individual’s image and reputation.

Understanding the rules of protocol is not just a matter of behavior, but rather an investment in self-development and building bridges of trust and respect.

Who Should Attend?

• Employees, managers, and leaders who seek to enhance their communication and relationship building skills in work environments.
• Hospitality workers, such as hotels and restaurants, who need a deeper understanding of hospitality rules and guest relations.
• Event and event managers who need skills in organizing events and applying protocol.
• Anyone who wants to improve their communication skills and social behaviors, whether in their personal or professional lives.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• A comprehensive understanding of protocol and etiquette rules and their importance in social and professional contexts.
• Effective communication skills, including how to interact with others in a polite and effective manner.
• How to provide hospitality professionally, including how to receive guests and meet their needs.
• How to behave in various occasions, whether formal or informal, to ensure a positive experience for everyone.
• Build self-confidence by applying the acquired skills in their daily lives and special occasions.
• How to organize events and occasions in a way that reflects professionalism and achieves the desired goals.
• The importance of respecting different traditions and cultures when dealing with people from diverse backgrounds.

• The concept of protocol and etiquette
  • Definition of protocol and its importance in social and professional life.
  • The difference between protocol and etiquette.
• Basic rules of etiquette
  • General etiquette behaviors.
  • The importance of respect and courtesy in daily interactions.
• Types of protocol
  • Formal and informal protocol.
  • Applications of protocol in different fields (business, culture, politics).
• Protocol in international events
  • The importance of adhering to protocol rules in international conferences and events.
  • How to deal with foreign guests.
• The concept of hospitality and its importance
  • Definition of hospitality and its role in building relationships.
  • Values ​​associated with the art of hospitality.
• Receiving guests
  • How to receive guests professionally.
  • The importance of the first impression.
• Organizing events and occasions
  • Event planning: from idea to implementation.
  • Elements of event success (location, time, arrangements).
• Time and stress management
  • Strategies for managing time effectively during events.
  • How to deal with stress and achieve optimal performance.
• Evaluating and analyzing the event
  • How to evaluate the success of the event after its completion.
  • Strategies for analyzing results and improving performance in the future.
• The art of catering
  • How to serve food and drink in a professional manner.
  • Preparing menus: their types and how to choose them.
• Dealing with Difficult Situations
  • How to Manage Unexpected Situations with Guests.
  • Tips for Staying Calm and Professional.
• Etiquette in the Workplace
  • Appropriate Professional Behaviors (Communication, Meetings, Email).
  • Dealing with Colleagues, Managers and Subordinates.
• Etiquette in Formal Occasions
  • Dress Codes and Behavior in Formal Occasions (Weddings, Parties).
  • Dealing with Public Figures.
• Cultural Etiquette
  • The Importance of Cultural Awareness in Social Interactions.
  • Learning about the Customs and Traditions of Different Cultures.
• Protocol in Meetings and Conferences
  • How to Organize Formal Meetings and Apply Protocol Rules.
  • Etiquette Behaviors during Meetings.
• Nonverbal Communication
  • The Importance of Body Language in Effective Communication.
  • How to Use Nonverbal Signals to Enhance the Message.
• Effective Communication Strategies
  • Listening and Expression Skills.
  • How to Use Body Language Effectively.
• Practical Tips for Hospitality
  • How to Serve Food and Drink Professionally.
  • Managing Difficult Situations with Guests.
• Etiquette in Digital Communication
  • Rules of Conduct When Using Email and Social Media.
  • How to Avoid Common Mistakes in Digital Communication.
• AI tools to improve experiences
  • Using AI to analyze guest preferences and improve service.
  • Using AI to develop personalized hospitality experiences.
  • Assistant tools to answer guest inquiries and improve engagement.