Sports management is one of the important and modern administrative fields that receives significant attention from institutions and individuals, as it is a growing activity internationally. This training program aims to train participants on the concepts of professional management for sports clubs and organizations. It provides participants with a working program to implement a strategic planning program for these institutions. This program also helps participants learn how to formulate the vision and mission for sports organizations and use the method of analyzing the internal and external environment of sports institutions.

Target Audience

• Sports Club Managers: Those who wish to improve their skills in managing and developing sports clubs.
• Administrative Staff: Individuals working in sports management who need advanced training in this field.
• Executive Managers in Sports Federations.
• Students: Those interested in sports studies and sports management who seek to build a professional career in this field.
• Investors: Those interested in entering the field of investment in sports clubs.

Program Objectives

By the end of this training program, participants will:

• Develop management skills for sports clubs.
• Understand the strategic foundations of managing sports clubs and organizations.
• Acquire leadership skills and team organization techniques.
• Learn how to manage financial and human resources for sports clubs.
• Use modern management tools and techniques in sports clubs and organizations.
• Understand local and international sports laws that impact sports clubs and organizations.

Introduction to Sports Management:

• Definition of sports management.
• The role of management in the success of sports clubs and organizations.
• The difference between traditional sports management and professional sports management.
• Basic theories and concepts in sports management.
• Sports leadership theory.
• Change management in sports clubs and organizations.

Strategic Planning and Strategic Management:

• The importance and fundamentals of strategic planning for sports clubs.
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
• Formulating the strategic vision and mission.
• Setting long-term, medium-term, and short-term goals.
• Converting strategic goals into actionable plans.

Financial Management in Sports Clubs:

• How to prepare the annual budget for sports clubs.
• Financial control techniques.
• Developing funding sources for clubs (sponsors, tickets, broadcasting rights).
• Analyzing costs of sports and administrative operations.
• Measuring return on investment (ROI) in sports activities.
• How to handle financial crises.

Human Resource Management in Sports Clubs:

• Characteristics of a successful sports leader.
• Building cohesive teams and developing individual and group skills.
• Methods of motivating players and staff in the club.
• The role of administrative staff in supporting sports teams.
• Using training and development techniques for staff.
• Strategies for employee retention and performance evaluation.

Sports Marketing and Media:

• Successful sports marketing strategies.
• Building a sports brand.
• Using social media for marketing and attracting the audience.
• Managing public relations with the media.
• Organizing sports events and using media for their promotion.

Sports Laws and Regulations:

• Local and international sports laws.
• FIFA regulations, the International Football Federation, and other global sports organizations.
• Legislation regarding sports clubs in different countries.
• Players' rights in sports clubs.
• Penalties imposed on clubs by sports authorities.