Sports management is one of the important modern administrative fields that receive great attention from institutions and individuals as one of the popular activities at the international level. This training program aims to train participants on the concepts of professional management of sports clubs and institutions. It provides participants with a work program to implement the strategic planning program for these institutions. This program also contributes to helping participants learn how to set the vision and mission of sports institutions, and use the method of analyzing the internal and external environment of sports institutions.

Who should attend? 

• Students and graduates of faculties of physical education.
• Workers in the field of sports management.
• Those who are Interested in working in the field of sports management.
• Those who are interested in managing events and sporting events.
• Heads of sports clubs, and members of the boards of directors of sports clubs and institutions.
• Persons whor are wishing to complete their education with a specialized course in Sports Management.
• Former athletes wishing to obtain specialized training in sports operations management.
• Those who are working in a commercial and/or sports environment and wishing to gain a better understanding of the management of the sports sector.
• Fans of the world of sports wishing to learn more about sports organizations and their management.
• Anyone who finds himself in need of this course.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Basic concepts of sports management and basic tools for managing operations in companies and sports institutions.
• Understand the environment in which sports organizations operate, the operations of institutions, their functional areas, and their tools for analysis.
• Obtain a basic view of strategic management from a business perspective.
• Knowing, understanding and applying basic concepts in sports management.

• Modern sports management concepts.
• The importance of management in the sports field.
• Characteristics of management in the sports field.
• Management jobs in the sports field.
• Pillars of management in the sports field.
• Management levels in the sports field.
• Introduction to professional management of sports clubs and institutions.
• Definition of professional management and its importance in the context of sports clubs and related institutions.
• Human resources management in sports clubs.
• Strategic planning for sports institutions.
• The purposes and benefits of strategic planning for sports institutions.
• Methods and stages of strategic planning in sports institutions.
• Establishing the vision, mission and values of sports institutions.
• SWOT analysis of the external and internal environment of sports institutions.
• Preparing the strategic plan for sports institutions.
• Formulating strategic objectives for sports institutions.
• Sports marketing.
• Financial management of sports institutions.
• Information technology and digital transformation in the sports field.