The management of sports clubs and institutions has become a vital field, acquiring widespread consideration both locally and internationally. British Academy For Training & Development offers a Course in The Professional Management of Clubs and Sports Institutions that intends to develop attendees with the fundamental abilities and knowledge required for the professional management of sports organisations. Attendees will explore powerful techniques for implementing effective planning tailored to sports institutions. The programme additionally focuses on developing the capacity to lay out clear dreams and missions, as well as directing thorough internal and external environment analysis to ensure practical success in sports management.

This course offers attendees the opportunity to enhance their skills in the professional management of clubs and sports institutions.

1- What Is Sport?

In this course you will learn the definition of sport. Sport is an activity, experience or business enterprise focused on fitness, recreation, athletics or leisure. Sports implies a collection of separate activities such as Golf, Football, Hockey, Cricket, Tennis etc.

2- What is Sport Management

In this course you will also learn the concept of sports management, its principles and its importance. Sport management is any combination of skills related to planning, organising, directing, controlling, budgeting, leading and evaluating within the context of an organisation or department whose primary product or service is related to sport and/or physical activity.

a- Principles of Sport Management

In essence, sport management is the application of management processes to sport environments. Sport managers need: management skills and experience and an understanding of both the sport system and the value of sport in society.

b- Importance of sports management

Sports management is important to:

1. Assists individuals to realise their objectives or goals.

2. Provides guidelines in the collaborative strengths of people.

3. Defines the group's development, efficiency, and accomplishments.

4. Defines whether members within the group are contented, cooperating, and productive.

5. Management gives a grasp and value to the essential ideas of the field's discipline.

6. Understanding sport management helps an individual consider having a career in a sports field.

7. Majority of educators do management thus, skills management provides performance. physical certain work will be better.

8. Sports management is vital to collaborative effort.

9. A grasp of management facilities continuity.

10. Sports management skills help foster good relations.

3- Functions of sports management

This course helps you to effective guidance about functions of sports management. The five major functions of sports management are:

a. Planning

In planning, progress strategies are laid out to achieve the desired outcome.

It includes processes such as forecasting, developing objectives, programming, scheduling, budgeting, and formulating procedures.

b. organising

It aids in developing group structure with definite scope of work for every member. It includes the development of the organisational structure, delegation of responsibilities and work, and the relationship among individuals.

c.Staffing

It is the recruitment selection, and retention of members wherein they are given appropriate assignments with proper training and professional development. It also concerns establishing an ideal work environment and ensuring human resources to get the work done.

d. Leading

It is directing the organisation to motivate and empower individuals in carrying out the programme. It includes decision- making, communication, selection of people, and enhancing the work done.

e. Controlling

It ensures proper execution within the goals of organisation.It requires monitoring, assessment, evaluation, and feedback which can lead to re-engineering, reframing, or rewarding. Managers should continuously be in control of what is happening in his/her jurisdiction.

4- Benefits of a Sports Management Career 

This course offers attendees to know about the benefits of sports management in a career and future. There are many benefits to a sports management career. Not only do people get to work in a field they love but they also get to meet industry leads: everyone from talented athletes and managers to brilliant executives and marketing heads.

5- The Future of Sports Management

The sports management industry may be competitive but it is also thriving. Professional sporting groups pull in billions of dollars every year. There are many sports-related careers out there: from the academic and professional to community-related, arena management and retail. Motivated students need to use their degrees to find the right niche for them. Whether looking for a public relations, recruiting, managing, or coaching position, motivated students need to be proactive if they want to secure their dream job.

6- Club Management

This course also offers attendees a comprehensive understanding of club management. The few steps of club management are:

1. Forecasting

2. Planning

3. Budgeting

4. Human resource development

5. Food and beverage facility management

6. Maintenance

The Sports business summit is the main event of the year. During two days, recent history and future changes in the industry are discussed. Every field is covered from club management, sponsorship to the future of communication vía virtual reality.

Objectives:

The objectives of this course is to understand and manage key factors of success or failure, sponsoring, public relations, reputation, physical and local factors, managerial skills.

Develop professional skills on strategic analysis and formulate sport organisations business The club management is to represent every aspect of the sports Industry, so the attendees can learn about what 'sports management' is about. The club has stepped forward towards organising encouraging events related to events management, sports consultancy. data analysis in sports, and so on.

Who should attend? 

1. Students and graduates of faculties of physical education.

2. Workers in the field of sports management.

3. Those who are Interested in working in the field of sports management.

4. Those who are interested in managing events and sporting events.

5. Heads of sports clubs, and members of the boards of directors of sports clubs and institutions.

6. Persons who are wishing to complete their education with a specialised course in Sports Management.

7. Former athletes wishing to obtain specialised training in sports operations management.

8. Those who are working in a commercial and/or sports environment and wishing to gain a better understanding of the management of the sports sector.

9. Fans of the world of sports wishing to learn more about sports organisations and their management.

10. Anyone who finds himself in need of this course.

How will attendees benefit? 

After completion of the course, delegates will be able to: 

1. Basic concepts of sports management and basic tools for managing operations in companies and sports institutions.

2. Understand the environment in which sports organisations operate, the operations of institutions, their functional areas, and their tools for analysis.

3. Obtain a basic view of strategic management from a business perspective.

4. Knowing, understanding and applying basic concepts in sports management.

Course Content

• Modern sports management concepts.

• The importance of management in the sports field.

• Characteristics of management in the sports field.

• Management jobs in the sports field.

• Pillars of management in the sports field.

• Management levels in the sports field.

• Introduction to professional management of sports clubs and institutions.

• Definition of professional management and its importance in the context of sports clubs and related institutions.

• Human resources management in sports clubs.

• Strategic planning for sports institutions.

• The purposes and benefits of strategic planning for sports institutions.

• Methods and stages of strategic planning in sports institutions.

• Establishing the vision, mission and values of sports institutions.

• SWOT analysis of the external and internal environment of sports institutions.

• Preparing the strategic plan for sports institutions.

• Formulating strategic objectives for sports institutions.

• Sports marketing.

• Financial management of sports institutions.

• Information technology and digital transformation in the sports field.