"Digital Transformation Management is a term in management sciences that refers to integrating digital technologies into an organization's strategy and operations. The entire organization focuses on opportunities to combine the best of both the digital and traditional worlds. Digital transformation management examines every link related to customer chains and explores new technological links that can enhance the business base and incorporate them into comprehensive systems to create outstanding customer experiences. The goal of the process is to deeply expand competitive advantages and accelerate profitable growth. Operating according to a digital strategy has become fundamental for all companies, and the presence of leaders who value technology contributes to influencing the business by retaining talent and fostering a culture of collaboration and innovation among employee levels.
How Does Digital Transformation Management Work?
Digital transformation management requires managers not only to integrate and change business operations but also to understand the capabilities of the people within those companies. The following actions help increase the chances of successful digital transformations:
Understanding the degree of digitalization in the current environment and evaluating future threats.
Developing a vision for how to engage with customers and achieve profitable growth using digital technology.
Creating a plan to leverage the best valuable resources from digitalization and strengthen links in customer chains.
Developing suitable operating models and building a digital leadership team capable of innovation.
Companies use digital transformation management to:
Reconfigure every link in the customer experience chain.
Innovate new products and develop services.
Market specifically to help customers discover and evaluate company offerings.
Customize products and services.
Assist in purchasing processes and supply chains.
Utilize product and service models.
Enhance administrative processes.
Review feedback on products and systems.
Foster a sense of pride within companies.
Increase employee confidence in digitally mature companies and the digital fluency of their leaders.
We are pleased to announce the availability of courses and programs (Master’s – Diploma) at the British Academy for Training and Development in all administrative sciences, project management, strategic planning, and digital transformation management. This is part of our commitment to empowering employees and improving their job performance in line with global expertise."