"You may have a new product or service, and you want to make your product noticeable and meet the needs of a specific group of customers in the market, but they don’t know about it yet. Therefore, you face the challenge of figuring out how to influence their perception, which can be a difficult task. However, the following tips will make this task easier.
How to Make Your Product Noticeable?
Present fact-based arguments that show the value of the product or service:
To make your product noticeable, you can use facts to change the perception. For example, you have a new type of candy that tastes like an old favorite but has 50% fewer calories and contains no fat. The fact that it has fewer calories is a fact that will convince some people that your product is the healthy alternative and worth trying.
Use media to highlight the product:
If you need to make your product or service noticeable, you can quickly showcase the benefits through live or recorded presentations at the right time. For example, a weight loss product can be advertised by showing before-and-after pictures of people who have used the product. This is a powerful advertisement if conducted by a third-party, independent, and trusted source.
Focus on early adopters of the new product:
When a new product comes to market, some people are more willing to give it a try. You may need to offer strong incentives to encourage its purchase. Free samples are often appropriate, especially if the product or service is relatively inexpensive, and it is likely that buying it in the future will satisfy customers.
Get the product to public figures:
To make your product noticeable, you need to know how to get it into the hands of celebrities. For example, sports equipment manufacturers often provide free products to athletes. In this case, the athletes who use those products are the 'influencers,' and they will encourage others to buy the product.
The British Academy for Training and Development offers various courses in successful sales skills, customer experience management, and other programs that help employees shine and succeed in their professional lives."