Financial Analysis: importance, types and techniques - British Academy For Training & Development

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Financial Analysis: importance, types and techniques

Financial analysis constitutes an integral part of economics, business, or investor analysis aimed at determining the health and value of a company at a given time. Studying financial data enables decisions concerning investment in, operating activities, including the direction of a strategy for the company. Breaking down this subject into simpler terms, covered will be importance, different types, and main tools. 

What is financial analysis?

Financial analysis is the examination of entities, projects, budgets, and other monetary transactions intended to evaluate their ability and performance. Financial analysis is carried out to ascertain the capability of the entity whether it is stable or solvent and liquid or sufficiently profitable to merit investment.

Importance of financial analysis

Analysing finances makes people take better decisions concerning money and business. 

it ensures that people and organisations make more informed decisions. For example, a firm decides the direction in which to spend its resources, whereas an investor calls the shots about whether or not to invest in a company.

It will also help you learn financial analysis and even provide a competitive edge for you by enrolling in the Accounting and Financial Analysis course offered by the British Academy for Training and Development. You will understand concepts and develop practice through this course so that you're able to analyse financial data and make strategic decisions based on it.

  1. Performance Understanding

Financial Performance Displays an image of how well a company does financially. The use of indicators such as profits, expenses, and cash flows enables a business to identify its strong and weak sides.

  1. Identifying Weaknesses and Strengths

Financial analysis pinpoints where the company excels and where the company is failing. For example, it may indicate that such a company is doing an excellent task of selling the product but wasting a large amount of money on certain nonessential expenses.

  1. Risk Management

No business is immune to threats such as changing the marketplace or unanticipated costs. But the financial analysis helps to spot those risks at an early stage so that such corporations plan for those risks instead of creating it difficult for them.

  1. Attracting Investors

Investors want to invest in companies that are financially okay and earn profits. A proper financial analysis is a good reason why investors may see these businesses as a right bet.

  1. Monitoring Cash Flows

It guarantees sufficient cash to meet its obligations, make investments in growth, and manage emergencies.

  1. Compliance and Reporting

Companies must comply with the laws, as well as maintain the financial standards. Financial analysis shows that they are on the right track and provides accurate figures.

Types of financial analysis

There are different ways to analyse financial information, depending on the purpose. Here are the main types:

  1. Horizontal Analysis

What is it?

This refers to financial data for a period of time over a few months or years. It is the comparison of figures to identify their differences thereof within a time period.

Why is it useful?

Indicates that the business is either growing or shrinking or staying the same.

  1. Vertical Analysis 

What is it?

Vertical analysis means every item on the financial statement, for example, a revenue or expense item, may be treated as a proportion of a central measure, say total revenue or total assets. 

Why is Useful?

Understanding how much of the total is constituted by each item, like how much revenue goes into salaries.

  1. Ratio Analysis 

What is it? 

This is the evaluational exposition of a few aspects constituting an organization with the help of ratios: profitability, efficiency, and capacity to pay. Ex. Profit Margin; Current ratio.

What is useful? 

Ratios simplify the comparison of businesses or monitoring changes through time.

Techniques in Financial Analysis

Having discussed the types, let us proceed to look into the main techniques in financial analysis. Such kinds of techniques can give a better way to understand the financial situation of a company.

Financial ratio

Ratios are ubiquitous tools in financial analysis. They compress intricate data and facilitate comparisons. Here are few categories:

  1. Profitability Ratios

Measure how well a company monetizes its resources. Examples are the net profit margin and return on equity.

  1. Liquidity Ratios 

Analyse a firm's ability to meet short-term obligations. The current ratio and quick ratio are particular examples.

  1. Solvency Ratios

A measure of a firm's ability to honor long-term obligations. Debt-to-equity ratio typifies it.

  1. Efficiency Ratios

They imply how well they use the resources available to a company. A typical example is the inventory turnover ratio.

  1. Dupont analysis 

Dupont analysis is the detailed breakdown of ROE into its three determinants-profit margin, asset turnover, and financial leverage. It helps understand the dynamics of economic success in a company in more detail.

  1. Break-even analysis

It tells a company what level of sales is necessary to meet all its cost obligations.

It may help in pricing products and determining whether any new undertakings, projects, or products need to be tried or not.

  1. Analysis of Variance 

It compares actual results with results planned or budgeted. It says where the company has overspent or missed ceiling targets. Discounted Cash Flow (DCF) Analysis Studies the value of an investment as to the future amounts it is expected to generate and determines its present value.It helps investors in making a judgment of whether the opportunity warrants the risk. Variance Analysis-it compares actual results and planned figures or budgeted.

It indicates where the company has overspent or which target ceilings have not been met. 

  1. Discounted Cash Flow (DCF) Analysis 

Take a look at the worth of an investment as it pertains to future amounts expected to be generated by that investment and determines its present value. It guides investors in making a judgment of whether the opportunity warrants the risk.

Real-Life Application of Financial Analysis

To see how financial analysis works in the real world, let’s imagine a scenario:

Case Study: Small Bakery Business

The owner of a small bakery would want to answer this question: Is my business doing well? They use financial analysis to find out:

  1. Profitability 

Their net profit margin calculation has them keeping 20% of their income as profit.

  1. Cash Flow

Cash flow analyses suggest that they need to improve their inventory management, as they put too much money into ingredients without distributing it beyond that.

  1. Break-Even Point 

The owner finds out that in order to cover their costs, they must sell 1,000 loaves of bread per month.

With this information, they have decided on strategies to increase the marketing of bread sales and negotiate better pricing with suppliers.

Conclusion

In conclusion, financial evaluation methodologies are important tools for understanding how productive a business is in performing its essential function, the extent of risk it is exposed to, and the quality of the strategic decisions it has taken or would take. The application of methodologies, such as ratio analysis or break-even analysis, allows businesses to improve their profitability and also attract investors by DCF. Theoretical approaches are thus further underlining value in more practical applications as has been illustrated using the bakery case.

The British Academy for Training and Development offers courses in Financial Analysis to enhance your expertise!