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Summary

Sales operations are not without complaints, and a sales manager must handle complaints positively, ensuring that the company doesn't lose the customer who raises the complaint. On the contrary, handling complaints positively increases the customer's trust in the company and gives the company a positive reputation among clients. In fact, effectively dealing with complaints can help expand the company's customer base. Therefore, sales and marketing management professionals emphasize the importance of a sales manager's ability to handle complaints. In today's article, we will highlight the methodology for handling complaints positively and its positive impact on the company's reputation and growth.

The sales manager's skill in handling complaints has a broad positive impact on the company's reputation and reaffirms its professionalism. Customer satisfaction with how complaints are handled will generate public satisfaction with the company. At the British Academy for Training and Development, we help you, through our Sales Management department, learn more about customer service techniques and methods for dealing with complaints.

Objectives and target group

The training course aims to enable participants to achieve the following:

  • Gain insights into their strengths and weaknesses as negotiators and receive personal feedback to improve performance.

  • Learn how to negotiate effective agreements that define, create, and secure value.

  • Develop a set of practical negotiation skills and strategies that can be used in a variety of situations.

  • Provide participants with the concept of the client and its importance.

  • Introduce communication skills to understand the client.

  • Understand and analyze client personalities.

  • Train on problem-solving techniques.

  • Learn methods for calming difficult clients.

The advanced training course targets the following groups:

  • Sales managers and marketing managers in companies.

  • Individuals seeking to acquire communication skills to understand and deal with clients.

  • Those interested in customer service.

  • Those interested in conducting interviews with high professionalism.

4o mini

Course Content

Introduction to the Client and Its Importance

  • The importance of developing communication skills

  • Non-verbal communication

  • Listening

  • Verbal communication

  • Word choice

  • Tone of voice

  • Professional appearance

  • First impressions

  • Meeting clients professionally

  • Types of clients

  • Problem-solving and error rectification

  • Who is responsible for customer service?

  • Measuring service quality levels

  • Reasons for customer complaints

  • Cost of dissatisfied clients

  • Encouraging clients to complain

  • Avoiding client dissatisfaction

  • How to say "No" to a client

  • Methods for calming upset clients

Training Locations: The courses are held in the following countries: Egypt, Jordan, Malaysia, Turkey, England, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the United States. Courses are offered at times and locations that suit your business needs and schedule.

Training Program Execution Styles:

  • Group training in academy centers

  • One-on-one training

  • Field and practical training with a modern approach

  • Theoretical training in dedicated halls within the academy

What Does the Participant Get from the Training Program? After completing the course, participants will receive a certificate accredited by the British Academy for Training and Development for attending the mentioned training program.

Note: We can offer this course at a location and time convenient for you.

This course is offered to high-profile individuals with high standards. For more information, contact the British Academy for Training and Development team.

Course Date

2025-12-29

2026-03-30

2026-06-29

2026-09-28

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3800 / Member

Members NO. : 2 - 3
£3040 / Member

Members NO. : + 3
£2356 / Member

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