Etiquette, Protocol, and Communication with VIPs


The British Academy for Training and Development presents this course in (Etiquette, Protocol, and Communication with VIPs), to all professionals wishing to acquire great skills for management of international media, and to acquire advanced qualities of PR Management.

The starting point of dealing with Very Important Persons is that the Protocol and PR Officers puts the concerned personality in his or her natural position, as a human being in the first and foremost place, without sanctification or oversimplification or disregard. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussions. This course offered by the British Academy for Training and Development helps trainees develop an important assessment of the role of PR in the community and the development of analytical and professional skills. Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas.

The application of Etiquette and Protocol rules and principles of is a sure sign of respect and appreciation for human beings, who were preferred by God over all other creatures. This course would be provided from various perspectives of different cultures, customs and policies, this course offered by the Academy in accordance with the adopted modern international protocols

Objectives and target group

Who should attend?

  • Directors of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Students and graduates of media colleges in different universities.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Protocol officers in charge of management and organization of conferences.
  • Trainees with years of experience in communications or PR.
  • Those wishing to develop their capabilities in this field.


Knowledge and Benefits:


After completing the program, participants will be able to master the following:


  • Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
  • Unified and comprehensive concepts of Etiquette and International Protocol.
  • The Art of Protocol and Etiquette of body languages in official forums.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Directing and managing personal dynamics at important meetings.
  • Creating a good impression and avoid misconducts or embarrassing practices in important situations.
  • Concepts that determine priorities between individuals.
  • International Principles of Etiquette and Communication.
  • Respectfully interact with people from different cultures, countries, and regions.

Course Content

Course Content

  • Nature of Humans and their personality components.
  • Methods of identifying personality.
  • Characteristics of senior officials and their patterns.
  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • Media Management: Definition and Importance.
  • Media Broadcasting, and the most effective success methods.


  • General ceremonial rules.
  • Ceremonies of celebrations.
  • Host country ceremony.
  • Honors, immunities, and privileges.
  • Ceremonies of official meetings.
  • Ambassadors' accreditation forms.
  • The protocol for senior leadership.
  • The concept of etiquette
  • Etiquette of receiving guests and official visits.
  • Handshake etiquette.
  • Etiquette of speaking and public speaking.
  • Electronic communication etiquette.
  • Conference etiquette.
  • Effective communication techniques.
  • The foundations of preparing tables and banquets of all kinds.
  • Arranging seating and eating etiquette.
  • Knowing the most common mistakes in preparing VIP visits programs.
  • Dates and principles of official interviews for VIPs in senior offices.
  • The art of escorting and dealing with VIPs.
  • Preparation of Project Plans of Media Institutions.
  • Solid and practical training programs on proper behavior in fields and complicated situations.
  • Case studies and practical applications.

Course Date







Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3800 / Member

Members NO. : 2 - 3
£3040 / Member

Members NO. : + 3
£2356 / Member

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