Studying for The Chartered Institute of Public Relations (CIPR) Professional PR Certificate is a great way to develop your skills or gain a solid introduction to public relations. Learn how to think in a more planned and focused way. Discover how communication works and learn about content curation.

CIPR Professional PR Certificate enables you to make a real difference to you and your organization. With a deeper understanding of how PR works, you will be more effective in your job, your decision-making will be sharper, and you will be ready to grasp new career opportunities. 

The CIPR Professional PR Certificate aims to introduce delegates to the context, concepts, and tools of PR that will develop their knowledge and confidence within the discipline.

Who should attend? 

• Graduates looking for a career in public relations.
• People already working in public relations.
• Anyone who wants to get into public relations field.
• Those who may be early in their public relations career and keen to get a qualification.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Understand of the principles of public relations.
• Learn the theory that underpins effective public relations practice.
• Research and develop public relations plans.
• Create content that helps an organisation to tell a story, change attitudes and influence behaviours.
• Measure the impact of communication activities.
• Enhance professional skills.
• Learn the ethical and societal context in which public relations operates as a developing discipline.
• Media planning and evaluating public relations campaigns.
• Improve decision-making skills and effectiveness at work.

• The role that PR plays in organisations and society
• How to develop an effective PR plan
• The practical challenges of running successful PR campaigns
• Effective research, plan, and execute the PR strategy
• Creating and managing communication channels, with a focus on both traditional and digital PR channels
• Effective PR communication strategies
• Reaction and respond to PR activities and how PR can affect that response.
• The impact that technology has on PR activities.
• The role that social media plays in developing a successful PR strategy.
• Creation of ethical and compelling content, storytelling, content curation and interpreting and using data effectively
• The ethical considerations of developing PR plans
• Evaluating the success of PR activities
• Communication and PR activities; and how they are managed, monitored, and measured.