Target Audience for Participation in the International Conference and Media Statement Preparation and Organization Course:

• All employees of companies responsible for organizing exhibitions and conferences.
• Managers of exhibitions and conferences.
• Designers and implementers of exhibitions and conferences.
• Specialists in media coverage for exhibitions and conferences.
• All employees in the exhibition and conference organization sector.
• Individuals interested in developing their skills in this field.

Objectives of the International Conference and Media Statement Preparation and Organization Course:

By the end of the course, participants will be able to achieve the following benefits:

• Enhance knowledge about the concept of planning and structuring exhibitions or conferences.
• Identify suitable strategic options for the goals of the exhibition or conference.
• Understand the key strategic aspects to consider when designing an exhibition or conference.
• Gain insight into project organization for exhibitions and how to design them.
• Determine tasks, timelines, and responsibilities when designing exhibitions and conferences.
• Learn how to evaluate exhibition projects efficiently and effectively.
• Acquire experience in the importance of organizing human resources in exhibitions and conferences.
• Implement effective marketing strategies for exhibitions and conferences based on organized strategic plans.
• Analyze different environments for exhibitions and conferences and use that in their evaluation.
• Gain expertise in sponsorship topics and prepare measurable proposals for such sponsorship.

• Conference planning
• Designing the visual identity of the conference
• Securing and preparing the venue for the conference
• Securing audiovisual equipment
• Photography and broadcasting via satellite and online
• Simultaneous translation for the conference
• Media coverage and documentation of the conference
• Stakeholders in exhibitions
• The host organization
• The community sector
• Types of host organizations
• The hosting community
• Media
• Colleagues
• Participants and the audience
• Exhibition file
• Operational stakeholders
• Strategic and funding stakeholders
• Roles and responsibilities
• Executive partnerships
• Regional partnerships
• Assigning exhibitions
• Submitting bids for exhibitions
• Industry association
• Granting franchises for exhibitions
• Developing existing exhibitions
• Creating a new event
• Creating the exhibition concept
• Identifying the exhibition audience
• Determining the timing of the exhibition
• Choosing the exhibition venue
• Selecting the exhibition concept
• Brainstorming process
• Summarizing the exhibition creation process
• Evaluating the exhibition concept
• Marketing screen
• Operations screen
• Financial screen
• Synergy of ideas