The British Academy for Training and Development offers a training program in marketing in light of the great congestion in global, regional and local markets with many similar and alternative goods and services in all areas of life, whether academic, economic, social, cosmetic, or even health and many other areas, as marketing has become an urgent necessity that cannot be dispensed with or work and achieve the required goals without taking care of this important administrative aspect, and hence the importance of marketing as a tool and a basic pillar for success and maximizing profits and achieving all short- and long-term goals. Marketing is the art of selling, and the method of presenting products and services in a way that attracts the attention of consumers and customers, and leads to bringing new customers to the product or service in the marketing sector.

Who Should Attend?

• All owners of small and medium enterprises.
• Entrepreneurs in all profitable fields.
• Managers in the marketing and sales department.
• All those responsible for marketing in non-profit organizations.
• Sales, marketing or customer service specialists.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The necessary skills in line with the philosophy of the modern marketing concept in the labor market.
• Mastering the processes of preparing, implementing and monitoring various marketing plans.
• Planning, implementing and monitoring sales operations.
• The local market and methods of providing the most appropriate marketing mix.
• Developing effective communication plans that include advertising campaigns, public relations, etc.

• Introduction to Marketing
  • The concept of marketing and its importance in business.
  • The evolution of marketing from traditional to digital.
• Marketing strategies
  • Study and analyze the market and competitors.
  • Set specific and measurable marketing goals.
  • Growth and expansion strategies.
• Market research
  • Methods of collecting and analyzing market data.
  • Understanding customer behavior and needs.
• Content marketing
  • How to write engaging and relevant content.
  • Develop an effective content strategy.
• Brand marketing
  • Building and developing a strong brand.
  • Defining brand values ​​and distinguishing them from competitors.
• Digital marketing
  • Digital media and how to use them.
  • Techniques to improve the appearance of the site in search results.
  • Social media marketing.
  • Email marketing
  • Paid online advertising.
• Performance analysis and reports
  • Measuring and evaluating the performance of marketing campaigns.
  • Presenting and analyzing performance reports effectively.
• Product and service marketing
  • Product marketing strategies.
  • How to market services and how they differ from product marketing.
• Local and international marketing
  • Marketing strategies directed at local markets.
  • Marketing challenges and strategies in global markets.