The British Academy for Training and Development presents this course in (PR Service Excellence under Contemporary Quality Management) for all individuals wishing to develop advanced communication skills and qualifications in PR Sector, and to gain significant International Media Management skills, and to learn more about Communication Technology and best methods to deal therewith.

Electronic Management is defined as an Electronic Fretwork that aims to transform administrative work from manual administration to computer-based management. Depending on solid effective IT systems, in order to make fast and cost efficient administrative decisions. Electronic Management can include both external and internal communications of any organization. The objective thereof is to introduce full transparency and accountability, leading to an improvement of the Electronic Management System within organizations.

The British Academy for Training and Development presents this course for the following audience:

• Communication Managers and PR professions.
• Senior Directors in institutions and Key Administrative personnel.
• Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• Usage of best techniques to monitor and measure Public Opinion to improve the company's image and culture.
• Master effective planning and implementation of Promotional and Advertising Campaigns.
• Learn how to research and conduct Delphi Methods for Planning and Forecasting.
• Learning the challenges and understanding the rules governing Public relations to ensure compliance.
• Mastering the methods of Crisis Management and Combating Rumors.
• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.

• PR: Influence, Credibility, and Crisis Management.
• Public Relations Ethics and Code of Conduct.
• Understanding the various elements and aspects of Public Opinion.
• The significance of Public Opinion.
• Major pillars of Public Opinion, Public Relations and Media Strategies.
• Models and theories of Communication.
• Practical practices of Public Affairs: The most effective tools and methods.
• Planning and organizing of PR Campaigns.
• Dealing with the Media in the course of Lobbying Campaigns.
• PR Strategies over the Internet.
• Practical training: Management of PR & Lobbying Campaigns.
• Perceptions and issues of PR campaign Management.
• Effective Public Relations campaigns.
• Planning and preparations of proper PR surveys.
• Campaign Management operations and techniques.
• Management and Best Practices of PR in the real world.
• Crisis and Risk Management.
• Communication Crisis.
• Evolution of PR process and strategies.