The British Academy for Training and Development presents this course (The Art of Dealing with People) for individuals wishing to develop their skills in communicating with news sources and the audience, through most advanced methods and best practices.

Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.

In contrary to many oral communication courses and textbooks, this course provides enough time to talk about the unique features of oral communications compared to written communications, in order to help trainees prepare and communicate best content for oral communication. This course, presented by the British Academy of Training and Development, focuses on understanding key elements of conversation skills, and formulating clear and concise discussions that are directly translated into other academic assignments. In order to achieve this goal, this course examines the principles of effective debate, prepares it, and critically examines our talks and speeches. Speech is an important art that deals with mental and emotional side of human being. Good speech depends on good choice of words, and having a variety of vocabulary to use. Good speech is an essential part of good writing. Regardless of the type of writing and the nature of audience.

Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Directors of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Students and graduates of media colleges in different universities.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Protocol officers in charge of management and organization of conferences.
  • Trainees with years of experience in communications or PR.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

  • Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
  • Unified and comprehensive concepts of Etiquette and International Protocol.
  • The Art of Protocol and Etiquette of body languages in official forums.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Directing and managing personal dynamics at important meetings.
  • Creating a good impression and avoid misconducts or embarrassing practices in important situations.
  • Concepts that determine priorities between individuals.
  • International Principles of Etiquette and Communication.

Course Content

  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • Media Management: Definition and Importance.
  • The significant role of Media management for Press and Media Advancement.
  • Preparation of Project Plans of Media Institutions.
  • Media Broadcasting, and the most effective success methods.
  • News values ​​in the Media Industry.
  • Special skills of successful TV Reporter.
  • Solid and practical training programs on proper behavior in fields and complicated situations.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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