The British Academy for Training and Development offers a comprehensive Diploma in Marketing Management Using Social Media. This is a course about social media strategies, where attendees can create targeted campaigns on channels from Facebook to Instagram and LinkedIn. It includes content production and branding of posts as well as productive activities for maintaining an active online presence. SEO and social media analytics will be part of the learning experience for programme attendees to enable them to track their performance as well as the engagement rates. The course encompasses digital paid advertising, ways in which businesses can maximise reach through PPC and sponsored content. Influence marketing and community management will also be in the syllabus to ensure that they will forge excellent relationships with their audience.

At the end of the course, attendees are expected to have a good knowledge in social media marketing trends and how they could be channelled into a successful marketing strategy.

Objectives:

Main objectives of this course are:

Understand social media marketing and how it affects the working world.Make use of effective social strategies that add value in terms of both visibility and brand engagement to your company.Know the arts of content creation and branding on various platforms.Use search engine optimisation and social media analytics to track as well as improve the performance.Understand paid advertising techniques such as PPC and sponsored content.Delve into the effect of influencer marketing on the various methodologies of digital campaigns.Strengthen community management skills that will, in turn, improve relationships with customers.Be familiar with the newest social media marketing updates.Leverage the power of social media to grow your business and careerWho Should Attend?

This course is best for:

Marketing professionals who aspire to expand their horizons in the digital realm.Company owners and entrepreneurs interested in making use of social media for their business growth.Social media managers who want to manage and develop their strategies and tactics.Content creators and influencers, who are wanting to take their engagement and monetisation to another level.Students and fresh graduates who want to start a digital marketing career.How will attendees benefit?

By enrolling in the Diploma in Marketing Management Using Social Media at the British Academy for Training and Development, attendees will gain many benefits:

Social Media Strategy Development: Study the creation and implementation of social media strategies that are effective and compatible with the marketing objectives. Platform Expertise: Study the social media platforms of choice and their specific features and functionalities in detail. Content Creation and Management: The art of creating relevant content across various media from text, or image, to video. Social Media Advertising: Theories and practices of setting up and managing paid advertising campaigns on social media to reach particular target audiences. Analytics and Reporting: To track and analyze social media performance, find patterns, and measure campaign success. Community Management: Engaging followers, maintaining relationships, and managing online communities. Tools and Techniques: Familiarity with social media management tools and techniques designed to streamline workflow and optimize campaigns. Influencer Marketing: The selection and cooperation with relevant influencers for the promotion of products or services. Social Commerce: Understanding leveraging social media to drive e-commerce and sales. Crisis Management: The management of social media crises and brands' reputations. Social Media Best Practices: Understanding social media trends and best practices.

1. Introduction to Social Media Marketing

• Overview of digital marketing and its evolution.
  
  

• Understanding different social media platforms and their audiences.
  
  

• Importance of social media strategies in business growth.
  
  

2. Content Creation and Branding

• Crafting compelling visual and written content.
  
  

• Establishing a unique brand voice and identity.
  
  

• Storytelling techniques for higher audience engagement.
  
  

3. SEO and Social Media Analytics

• Basics of SEO and keyword research for social media.
  
  

• Using analytics tools to measure campaign effectiveness.
  
  

• Adjusting strategies based on data insights.
  
  

4. Paid Advertising and Monetisation

• Introduction to Facebook Ads, Instagram Ads, and LinkedIn Ads.
  
  

• Budgeting and targeting for maximum ROI.
  
  

• Tracking and optimising paid campaigns.
  
  

5. Influencer Marketing and Community Management

• Identifying and collaborating with influencers.
  
  

• Managing brand reputation through community interactions.
  
  

• Techniques for building loyal online communities.
  
  

6. Social Media Marketing Trends and Future Innovations

• Emerging trends in social media advertising.
  
  

• The impact of AI and automation in digital marketing.
  
  

• Best practices for long-term success in social media marketing.