The British Academy for Training and Development offers this training program in “Impact Evaluation and ROI Measurement”. This program aims to equip participants with the skills to master impact evaluation methodologies and analyze the outcomes of programs and projects, linking them to tangible organizational return on investment.

The program covers mechanisms for measuring the achievement of strategic objectives and analyzing gaps between expected results and actual outputs, focusing on tools that allow monitoring the added value of activities and initiatives within the organization. Participants will also learn to convert qualitative indicators into measurable quantitative data, supporting objective decision-making and demonstrating real ROI that reflects spending efficiency and investment effectiveness.

This program serves as a key instrument for enhancing organizational performance, promoting accountability, and improving transparency through systematic evaluation that guides resource allocation toward the most impactful initiatives.

Who Should Attend?

• Program and project managers in public and private sectors.

• Strategic planning and performance monitoring officers.

• Training, development, and HR managers.

• Professionals specialized in institutional performance measurement and process improvement.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the concepts of impact evaluation and its multiple dimensions.

• Design effective measurement indicators linked to strategic objectives.

• Apply ROI methodology to calculate quantitative returns from programs and initiatives.

• Improve skills in collecting and analyzing data required for evaluation.

• Develop compelling impact evaluation and ROI reports to support management decisions.

• Concepts and Foundations of Impact Evaluation

  • Differences between outputs, outcomes, and impact.

  • Importance of impact evaluation in the project lifecycle.

  • Direct versus indirect impact.

• Types and Methods of Evaluation

  • Formative and summative evaluation.

  • Quantitative and qualitative evaluation methods.

  • When and how evaluations should be conducted.

• Defining Key Performance Indicators (KPIs)

  • Characteristics of effective indicators.

  • Developing measurable and trackable indicators.

  • Linking indicators to desired objectives.

• Selecting Data Collection and Analysis Tools

  • Interviews, surveys, and records.

  • Quantitative and qualitative data analysis.

  • Addressing bias and ensuring data reliability.

• Concepts of ROI in Programs

  • Understanding ROI in a non-profit context.

  • Reasons for measuring ROI of training and initiatives.

  • Importance of measuring value versus cost.

• ROI Formulas and Models

  • Jack Phillips’ model for ROI calculation.

  • ROI formulas with illustrative examples.

  • Using results for feasibility analysis.

• Collecting and Analyzing ROI Data

  • Linking results to financial impact.

  • Calculating direct and indirect costs.

  • Estimating financial value of non-monetary outputs.

• Converting Data into Presentable Results

  • Using tables and charts effectively.

  • Drafting recommendations based on results.

  • Presenting added value to stakeholders.

• Drafting Impact and ROI Evaluation Reports

  • Components of a professional evaluation report.

  • Structuring results to support decision-making.

  • Using language appropriate for management audiences.

• Strategic Application of Evaluation Results

  • Using evaluation results to improve programs.

  • Enhancing spending efficiency and achieving sustainable impact.

  • Integrating evaluation into organizational culture.