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Public relations and media are among the most important specialized departments in modern organizations, representing the external communication of the company and considered one of the key elements for success in businesses. The British Academy for Training and Development offers training courses in media and public relations due to the significant importance of this field in achieving leadership for companies and institutions.
The goal of this specialization is to achieve the highest level of customer loyalty towards the company or institution through collaboration between the media and public relations departments. Therefore, companies consistently strive to attract highly skilled employees in this field or to train and develop their staff to meet these objectives.