The British Academy for Training and Development provides this course to enhance trainees' writing skills, gain confidence and create a solid profile of marketable scripts and writing production. The course welcomes journalists and publishers who wish to enhance and refine their writing skills.

Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

• Journalists and writers.

Course objectives?

After completing the program, trainees will be able to master the following topics:

• Sense of humor.
• Objectivity.
• Creation of Inspiring Personal Profile.
• Interviewing skills with public figures.
• Writing skills of Human Based Story.
• Professional Ethics and Code of Conduct.

How participants will benefit from the course:

Participants will learn how to improve writing skills, how to come up with new ideas, refine these ideas to turn them into professional journalistic content, learn how to conduct researches and interviews successfully, and how to promote their writing contents.

Participants will also gain proficiency in how to negotiate copyright issues and how to write more effectively on business material and contents.

• Refining writing skills in professional writing journals
• Preparation of Inspiring Profile.
• Series of actions adopted by free journalists in their career, from A to Z.
• Marketing strategies of Quality Writing Content for Publishing.
• Obtaining new ideas.
• Understanding the market and reader needs.
• Conducting of interviews.
• Modification and improvement - delivery of the first draft of the journalistic story.
• Presentation of press stories for technical analysis.