The British Academy for Training and Development provides this course in Organizational Structure of Press Establishments, for professionals wishing to develop their skills and gain sufficient expertise in the Management of Press Establishments.

Press plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Press Establishments shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

Behind every great cultural achievement, there are continuous efforts of scientists who devoted all their lives and endeavors for inventions enriched human history, behind these inventions is always successful management that can employ available resources in the best ways, and at the lowest possible costs for the good of society and human prosperity. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders. Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

This course in Organizational Structure of Press Establishments is provided by The British Academy for Training and Development for the following audience:

• Directors of Press Establishmets and News Agencies.
• Directors of Editorial Departments.
• Professions in charge of preparing and collecting information for TV Broadcasts.
• Press Editors, and Media Directors.
• All staff working in the field of presenting and preparing TV Broadcasts.
• Students of Media Departments in various Universities.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Training in the Management and Structures of Press Institutions.
• Gaining advanced experience in preparation of Project Plans of Press Institutions.
• Gaining experience in TV Programs Edition, Directing, and Broadcasting.