The British Academy for Training and Development offers a professional training course in Influence and Persuasion in Leadership. This course explores how you can adapt your unique communication style to positively influence stakeholders and motivate them to adopt your perspective. Using two main models, different styles are used for different people and situations to tap into different sources of organizational power and increase influence. You'll also explore the purposes and benefits of persuasion and learn how to apply different persuasion approaches. This is a very hands-on course where you can practice different techniques and benefit from peer coaching.

Who should attend? 

• Anyone who would like to get better at influencing and persuading their key decision-makers and stakeholders. 
• Team Leaders.
• Managers.
• Employees.

How attendees will benefit? 

After completion of the course, delegates will understand: 

• Define influence and persuasion and when to use both.
• Identify sources of power within your organization and use them to increase your influence.
• Explain how to use different influence styles for different people and situations.
• Identify different social styles and use them to positively influence stakeholders.
• How to apply the principles of persuasion in practice.
• Engage your audience by analysing and responding to their needs.
• Delight and captivate your audience with your message.
• Learn effective persuasion techniques to motivate and influence others.
• Create a compelling pitch that influences buy-in.

• Dealing with first impressions.
• Identify your audience's needs.
• Influencing without authority.
• Build a powerful virtual presence.
• Preparing for a sales opportunity.
• Use the Motivational Sequence.
• Complete the contract.