Sales management is a crucial part of a company's business cycle. Whether you're selling a service or a product, sales managers are responsible for leading the sales force, setting team goals, planning and controlling the entire sales process, and ultimately ensuring the team's vision is executed. The role of the sales team may be more important than that of any other team in the organization, as it directly impacts the company's revenue.

Setting up and executing a sales process for your company is one of the most important tasks you’ll undertake as a sales manager. Let’s take a closer look at how to create the perfect sales process for your company.

The importance of mastering lead follow-up and sales management lies in it being a steady step toward completing a sale, which is also a step toward growth and gaining experience. Business management experts emphasize the importance of salespeople mastering the process of identifying potential clients, following up with them, and distinguishing them from unlikely clients. This provides the salesperson with more opportunities to focus their efforts entirely on potential clients and not waste time with clients who may not be serious enough. Following expert advice, as a sales or marketing manager, you should master the methodology of lead follow-up and sales management.

By the end of the course program, participants will have:

• Engaged in creative and critical thinking processes.

• Identified problems and found appropriate solutions.

• Made decisions using innovative methods and methodologies.

• Applied a balanced methodology to creative thinking and generated an ideal decision-making process.

• Developed an action plan to stimulate creativity and critical thinking in decision-making within their field of work.

• Understood the importance of management in the success of businesses.

• Learned about modern trends in management.

• Gained the ability to make management decisions with precision and speed.

• Acquired skills in working with teams.

• Used research and analysis methods to identify crises, their causes, and develop appropriate solutions.

• Implemented rapid response methods by PR officials in crisis communication.

• Learned how to communicate with the public and clients during and after a crisis and send clarifying messages.

• Developed mechanisms and strategies for rapid action in crisis management to minimize losses.

• Defined an action plan to stimulate creativity and critical thinking in decision-making within their work field.

This course is aimed at the following target audience:

• Current and potential employees in business and marketing research fields.

• Researchers in organizations, public service, and non-governmental sectors.

• Managers who use marketing research services.

• Current and potential workers in marketing research.

• Researchers within institutions, public services, and non-governmental sectors.

• Managers who use marketing research services.