The British Academy introduces this course on "International Media and Communication" to offer a comprehensive exploration of the dynamic landscape of global media systems and communication practices. In an increasingly interconnected world, understanding the complexities of international media is crucial for students and professionals alike. This course delves into various aspects, including global news reporting, international broadcasting, digital media, cultural exchange, and the role of media in shaping international relations. Through a blend of theoretical insights, case studies, and practical applications, participants will gain a deeper appreciation of the multifaceted nature of global media and communication.

Who Should Attend?

• Professionals interested in media studies, journalism, communication, international relations, and cultural studies.
• Journalists.
• Communication officers.
• Public and International relations professionals.
• Individuals aiming to work in international broadcasting, global marketing, or communication policy and regulation.
• Campaigns coordinators.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Provide an understanding of the complexities of international media and communication.
• Analyze the impact of globalization on media structures, content, and audiences.
• Explore the role of media in international relations, cultural exchange, and global conflicts.
• Critically assess the ethical and regulatory challenges facing international media.

• Introduction to International Media and Communication
  • Overview of global media systems
  • Theories of international communication
  • Historical development of international media
• Global News and Journalism
  • Global news flows and gatekeeping
  • International journalism practices and ethics
  • Case studies of international news reporting
• International Broadcasting
  • History and development of international broadcasting
  • Satellite, digital, and online platforms in global broadcasting
  • Public diplomacy and propaganda
• Global Media Markets and Regulation
  • Media ownership and concentration worldwide
  • International media regulation and policies
  • Impact of globalization on local cultures
• Digital Media and Globalization
  • The role of the internet and digital platforms in global communication
  • Social media networks and global connectivity
  • Digital divide and access to information
• Cultural Exchange and International Media
  • Cultural imperialism and cultural exchange
  • Transnational audiences and reception studies
  • Global entertainment: music, movies, and television
• Media, Conflict, and International Relations
  • Media's role in international conflicts and peacekeeping
  • Case studies: media coverage of wars and conflicts
  • The role of media in shaping international relations
• Ethics, Regulation, and Policy
  • Ethical issues in international communication
  • Regulation of international communication
  • Policy challenges in the digital age