The British Academy for Training and Development introduces this course to develop the knowledge and skills required by a Public Relations officer to design, organize and advertise a special event as part of a broader public relations program or as a Stand-Alone Communication tool. An event can be a public relations tool in a campaign that includes areas such as: Media Relations, Marketing Communications, Government Relations, Internal Communications, Case Management or International Communications. Real case studies of business events enable students to understand the reality of effective Management Events, campaigns, etc.
Communications Strategy will provide the organization best ways to use public relations. Thus, the emergence of a communication strategy sets out the parameters of an organization's access.
Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.
Target group of the course:
How will participants benefit from the course?
After completion of the program, delegates will be able to master the following topics:
Note / Price varies according to the selected city
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