This course is provided by The British Academy for Training and Development for the following audience:

• Existing and potential workers in commercial and marketing research.
• Researchers within private institutions, public service institutions and non-governmental sectors.
• Managers who use business research and marketing services.
• Marketing managers and heads of marketing and advertising departments in companies.
• Purchasing, sales and employees.
• Directors of Editorial Departments.
• Professions in charge of preparing and collecting information for TV Broadcasts.
• Broadcast Editors, and Program Directors.
• All staff working in the field of presenting and preparing TV Broadcasts.
• Students of Media Departments in various Universities.
• Government spokespersons.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Training in the Management of Media Institutions.
• Gaining advanced experience in preparation of Project Plans of Media Institutions.
• Gaining experience in TV Programs Edition, Directing, and Broadcasting.

• Basic principles of qualitative research of commercial and marketing decisions.
• Applications of qualitative research of commercial and marketing decisions.
• Main systems in qualitative research. Techniques for qualitative data collection.
• Theories and relevant principles in Public Relations, Communication and Social Sciences, as applied in the practice of Public Relations.
• Creativity, organization, problem solving, and decision-making.
• Research, Assessment and Evaluation of Public Relations
• Planning communication and delivering an effective message including spreading across social media.
• Ethics, risks, problems and crises.
• Characteristics of public relations practice in companies, government agencies, advisory sectors, and non-profit sectors.
• Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
• The growing role of Public Relations in the marketing process.
• Communication techniques in Marketing and Public Relations.
• Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
• Trademarks and public relations, including corporate brand, internal brand.
• Engaging Consumer Communities: Using Social Media in Marketing and Public Relations.
• Research, analysis and evaluation of public relations campaigns.