Smartphones and tablets can no longer be considered the future of digital marketing, as they have already become widespread and continue to grow in popularity daily. Therefore, understanding smartphone user behavior and enhancing their experience is crucial at this stage. The shift to smartphones has created a significant and new relationship, offering great marketing opportunities for marketers who have benefited from this medium. This course, offered by the British Academy for Training and Development, covers mobile marketing and what you need to consider before launching your new campaign.

The British Academy for Training and Development provides a comprehensive view of the importance of this type of marketing, addressing the essential mobile services in the marketing process, how to integrate these services with various marketing channels, and how to manage mobile advertising campaigns, measure their effectiveness, and evaluate their performance.

Upon completing the program, participants will be able to:

• Understand the scale of the mobile marketing opportunity.

• Grasp the three mindsets of smartphone users and how to win them over.

• Learn how to optimize mobile phones for both design and content.

• Understand how consumers use social media and mobile phones to interact with brands.

• Identify the social media and mobile-related tools you need to be more familiar with.

• Use location-based marketing to attract new customers to your business.

• Implement practical steps to start benefiting from the social media and mobile revolution.

Target Audience for the Course:

• Marketers who wish to gain new insights into the world of mobile marketing.

• Employees or individuals working in business fields.

• Various departments within organizations.

• Non-governmental or governmental organizations.

• Individuals looking to update their skills.

Introduction and Agenda

• The Shift Toward Mobile Phones

• Methods for Delivering Advertising Campaigns

• Advertising with Mobile Phones

• Integration with Other Marketing Channels

• Mobile Search

• Analyzing Results and Performance Evaluation

• Generating Ideas for Mobile Marketing

• Creating Strategies for Smartphone Users

• Creating Content for Mobile Marketing Environments

• Key and Quick Steps in Mobile Marketing

• Marketing Secrets to Increase Sales and Revenue

• Overview of Social Media

• Facts and Figures on Mobile Marketing

• Location-Based Marketing

• Top Five Methods for Order Receiving

Course Locations:
The courses are held in the following countries:
Egypt, Jordan, Malaysia, Turkey, the UK, France, Italy, Germany, Sweden, Austria, Denmark, as well as Australia and the USA.
The courses are offered at times and locations suitable for your business and schedule.

Training Program Delivery Styles:

• Group Training at Academy Centers

• One-on-One Training

• Field and Practical Training with Modern Approaches

• Theoretical Training in Designated Academy Rooms

What Does the Participant Get from the Training Program?
Upon completion of the course, participants will receive a certificate accredited by the British Academy for attending the mentioned training program.

Note:
We can offer this course at a time and place suitable for you.
This course is offered to high-level individuals with high standards. For more information, contact the British Academy for Training and Development team.