Designed by the British Academy of Training and Development, this course provides detailed discussion and practical applications of current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, principles, and guidelines for incorporating these trends into the planning and implementation of commercial and marketing research projects will be discussed.

Who should attend? 

• Current and potential employees in business and marketing research.
• Researchers within companies, public services and non-governmental sectors.
• Managers using commercial and marketing research services.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand historical and current trends in marketing and the implications for planning and implementing business and marketing research.
• Understand the implications of post-marketing modernity and how to be precautions regarding new consumer thinking and behavior in commercial and marketing research.
• Understand and apply the implications of marketing relationships in business and marketing research.
• Understand the process of transition from a productive economy to a service economy, and apply the practical implications of a customer-centric organization in business and marketing research.
• Bridging the gap in the face of the academic employee and keeping pace with the implementation of the latest scientific findings in the field of daily business and marketing practice.

• Historical and current trends in marketing and implications for planning and implementing commercial and marketing research.
• Postmodern Marketing: The Rise of a New Generation of Consumers.
• The Emergence and Future of Relationship Marketing: How to Connect with Customers and Enrich their Experience.
• Shifting from a productive economy to a service economy: practical implications for a customer-centric organization.
• Bridging the gap in the face of the academic employee.
• Introduction to the basics of brand management.
• How to get from one product to another.
• Strategic considerations for trademark and property rights.
• Brand support and communications services.
• Brand protection and preservation.
• Building brand expertise and corporate social responsibility.
• Define and classify the target group
• Building a marketing strategy
• Marketing funnel theory
• Customer life cycle
• Building effective content
• Create a registration form
• Launching marketing campaigns and measuring their impact
• Search Engine Marketing
• Paid advertising marketing
• Social media marketing
• Video Marketing
• Marketing through mailing lists
• Content Marketing and Digital Identity Building
• e-marketer skills
• Influence Marketing
• rapid growth hacking
• Building a marketing plan
• The most important e-marketing tools in one electronic system
• Smart marketer tools
• Marketing repression theory and its applications
• The secret of documenting the follow-ups