The Sports & Leisure Tourism Management Training Course offered by The British Academy For Training and Development is designed for professionals who want to develop the knowledge and practical skills required to manage sports-related travel, leisure tourism experiences, and major tourism events. This comprehensive programme explores the principles of Sports Tourism, destination planning, visitor experience management, tourism marketing, event operations, and sustainable tourism development. Participants will gain a clear understanding of how sports activities contribute to local economies while creating memorable travel experiences.

As one of the specialised Hospitality & Tourism Management Courses, this programme combines strategic planning with real-world applications in sporting events, destination marketing, leisure travel Training Course practices. Learners will discover how to organise successful sports tourism initiatives, promote destinations, manage stakeholders, improve visitor satisfaction, and develop sustainable tourism strategies that support long-term economic and social growth.

Upon completing this course, participants will be able to:

• Understand the principles and global trends of Sports Tourism.
• Explore the relationship between sports, recreation, and leisure tourism.
• Plan and manage sports tourism programmes and events effectively.
• Develop destination marketing strategies for sports tourism destinations.
• Improve visitor experiences through effective tourism management.
• Understand the economic, environmental, and social impacts of sports tourism.
• Apply sustainable tourism practices in sports and leisure destinations.
• Manage stakeholder relationships across tourism and sporting organisations.
• Assess risks and operational requirements for sporting events.
• Create strategic tourism development plans that attract domestic and international visitors.

Target Audience

This course is suitable for:

• Tourism and hospitality managers
• Sports event organisers
• Destination marketing professionals
• Tourism development officers
• Government tourism officials
• Recreation and leisure managers
• Travel consultants
• Hotel and resort managers
• Sports federation administrators
• Entrepreneurs interested in sports tourism
• Tourism consultants
• Graduates seeking careers in sports and leisure tourism

Module 1: Fundamentals of Sports Tourism

• Introduction to Sports Tourism
• Types of sports tourism
• Global tourism trends
• Tourism demand and supply
• Economic importance of sports tourism

Module 2: Sports Event Planning and Management

• Planning sporting events
• Event operations
• Logistics coordination
• Venue management
• Visitor services

Module 3: Destination Marketing and Branding

• Destination marketing strategies
• Tourism branding
• Market segmentation
• Digital tourism promotion
• Sports destination positioning

Module 4: Leisure Tourism Management

• Leisure travel planning
• Recreation management
• Tourism product development
• Customer experience management
• Service quality standards

Module 5: Sustainable Sports and Leisure Tourism

• Sustainable tourism principles
• Environmental management
• Community engagement
• Responsible tourism practices
• Sustainable event planning

Module 6: Visitor Experience and Customer Service

• Visitor journey mapping
• Customer satisfaction
• Hospitality excellence
• Complaint management
• Service innovation

Module 7: Risk Management and Event Safety

• Risk assessment
• Health and safety regulations
• Emergency response planning
• Security management
• Crisis communication

Module 8: Strategic Sports Tourism Development

• Tourism policy development
• Investment opportunities
• Stakeholder collaboration
• Tourism performance measurement
• Future trends in Sports Tourism