Managing a SaaS product is a fundamentally different job from managing a product that ships once and moves on. There's no single launch moment to aim for — there's a subscriber who has to keep choosing to pay, month after month, and a business model that lives or dies on whether that choice keeps being made. SaaS Product Management is the discipline built around that reality: managing cloud products where retention matters as much as acquisition, and where a single churned customer says more about product health than almost any other signal. The Product Management for Technology, Software and SaaS Businesses Training Course, delivered by The British Academy for Training and Development, is built for product professionals working specifically within subscription-based, cloud-delivered businesses.

This course treats SaaS product management as its own specialism, not a generic product management framework with "SaaS" attached. Participants explore how subscription models change the way product decisions get made, how metrics like ARR connect product work directly to business outcomes, and how customer success functions as a genuine product partner rather than a downstream support function. The course looks closely at churn — what causes it, how to spot it early, and how product decisions can reduce it before it shows up in the numbers — alongside the practical realities of managing cloud products that are never really "finished," but continuously delivered, measured, and improved. Participants leave with a grounded, practical approach to SaaS product management they can apply directly to their own subscription business.

By the end of this course, participants will be able to:

• Apply SaaS Product Management principles specific to subscription-based businesses
• Understand how subscription models shape product prioritisation and roadmap decisions
• Connect product decisions to business metrics such as ARR and customer lifetime value
• Work effectively with customer success teams as genuine product partners
• Identify early warning signs of churn and design product responses to reduce it
• Manage the unique lifecycle of cloud products that are continuously delivered and improved
• Balance new feature development with platform reliability and retention
• Build a product roadmap that reflects both growth ambitions and retention realities

Target Group

• Product managers and product owners working in SaaS or subscription-based businesses
• Technology and software product leaders overseeing cloud-delivered products
• Customer success professionals working closely with product teams
• Founders and startup leads building subscription-based technology businesses
• Growth and revenue professionals responsible for ARR and retention metrics
• Professionals transitioning from traditional to SaaS product management roles

• What Makes SaaS Product Management Different
• Why subscription businesses demand a different product management approach
• Managing cloud products that are never truly "finished"
• Subscription Models and Product Strategy
• How subscription models shape prioritisation and roadmap decisions
• Aligning product strategy with different subscription and pricing structures
• Connecting Product Work to ARR and Business Metrics
• Understanding how product decisions influence ARR and revenue growth
• Translating product performance into metrics the business genuinely cares about
• Customer Success as a Product Partner
• Working with customer success teams to surface real customer signals
• Building feedback loops between customer success and product development
• Understanding and Reducing Churn
• Identifying early warning signs of churn before they appear in the numbers
• Designing product improvements specifically aimed at reducing churn
• Managing the Cloud Product Lifecycle
• Handling continuous delivery, iteration, and platform evolution
• Balancing new feature velocity with platform reliability and stability
• Balancing Growth and Retention Priorities
• Structuring a roadmap that serves both acquisition and retention goals
• Avoiding the trap of prioritising new features at the expense of existing customers
• Pricing and Packaging for SaaS Products
• Structuring pricing tiers and packaging that support sustainable growth
• Adjusting pricing strategy as the product and customer base mature
• Measuring SaaS Product Success
• Defining KPIs specific to subscription and cloud product performance
• Using retention, ARR, and engagement data together for a complete picture