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Using AI for Customer Service training course for managers


Summary

The British Academy for Training and Development offers the Using AI for Customer Service training course. This comprehensive training course offers attendees practical knowledge about AI customer service tools, automation, and AI-related decision-making. Chatbots, natural language processing (NLP), and machine learning algorithms are enhancing service quality. The managers will also learn how to interpret customer interaction data for fast response time and accurate interactions and use predictive analytics to assess customer needs. In addition, the course discusses managing AI transformations, managing data privacy compliance, and setting up alignment between AI systems' integration and the overall strategy for customer experience.

By focusing on real-world application and industry-leading practices, this course provides managers for the strategic deployment of AI technologies that further develop customer satisfaction with operational efficiency within their service teams.

Objectives and target group

Objective:
By the end of the course attendees will be able to:

  • Know the basic principles of AI in customer service applications.

  • Find chances for automatic repetitive service activities with help from artificial intelligence solutions.

  • Manage projects integrating artificial intelligence inside customer service divisions.

  • Use natural language processing (NLP) and chatbots to simplify help.

  • Use data analytics and predictive models to improve customer satisfaction.

  • Strategic matching of artificial intelligence projects to consumer experience standards and general business objectives.

  • When integrating artificial intelligence, handle major ethical, data privacy, and compliance concerns.

  • Address significant ethical, data privacy, and compliance issues when implementing AI.

  • Identify and assess best AI platforms and tools for customer engagement.

  • Modernising customer service functions for their respective divisions.

Who Should Attend?
This course is ideal for:

  • Digital transformation change agents managing the adoption of strategic moves toward digitalisation.

  • Operations heads wanting streamlined, optimised service workflows.

  • IT heads focusing on AI as part of their customers' support infrastructure.

  • Customer experience strategists interested in leveraging AI for personalisation.

  • HR and learning professionals planning upskill in AI for service teams.

How will attendees benefit?
By the end of AI for Customer Service course for Managers, attendees learn:

  • The strategic perspective of how AI would change the customer service business.

  • Hands-on experience with selecting and implementing AI tools, from chatbots or virtual assistants to predictive analytics platforms.

  • An excellent leadership vector has now enabled management of AI-powered transformation programmes in customer support teams.

  • AI data analysis and customer insight generation enable timely and incisive decision-making.

  • Knowledge of compliance and ethics ensures that AI technologies are used responsibly and safely.

  • Efficiency is improved through automation of repetitive work, lessening human workload.

  • A better customer experience design is enabled through personalised services using AI algorithms.

  • Future-readiness: proactively tracking trends in AI, including voice and generative AI applications.

  • Full confidence in ROI analysis and performance tracking of AI implementation.

  • With modern methodologies, this course prepares managers to create innovative customer service activities with great confidence in efficiency and forward vision.

Course Content

1. Introduction to AI in Customer Service

  • Overview of AI and its role in customer service evolution

  • Benefits and challenges of AI integration

  • Industry use cases and benchmarks

2. Chatbots and Virtual Assistants

  • Designing effective chatbot workflows

  • AI conversation management using NLP

  • Integrating chatbots with existing service channels

3. Automation of Repetitive Tasks

  • Identifying automatable customer service processes

  • Using AI for ticket routing, email replies, and follow-ups

  • Workflow optimisation through AI tools

4. AI-Driven Data Analytics and Customer Insights

  • Analysing customer interaction data

  • Using AI to generate actionable insights

  • Predicting customer behaviour and expectations

5. Machine Learning for Personalised Customer Service

  • Understanding machine learning in service delivery

  • Implementing AI for customised user experiences

  • Case studies on personalisation strategies

6. Ethics, Compliance, and Data Privacy in AI

  • Ethical use of AI in customer-facing operations

  • Understanding GDPR and other data privacy frameworks

  • Bias detection and transparency in AI algorithms

7. Managing AI Implementation Projects

  • Leading change management for AI adoption

  • Collaboration between service, IT, and AI vendors

  • ROI measurement and AI performance tracking

8. Future Trends and Innovation in AI for Customer Service

  • Emerging technologies in customer interaction

  • The role of generative AI and voice AI

  • Preparing for the future of AI in customer engagement

Course Date

2026-02-23

2026-05-25

2026-08-24

2026-11-23

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£4000 / Member

Members NO. : 2 - 3
£3200 / Member

Members NO. : + 3
£2480 / Member

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