The British Academy for Training and Development offers Agile Product Management with SAFe Course. The course provides comprehensive training in agile product management while helping attendees apply design thinking to create innovative products that delight customers. The course itself focuses on defining product strategy, horizontal alignment with value streams, and developing roadmaps with intent clarity to stakeholders.

It teaches customer centricity in the product world so that product teams are always exposed to real user needs. The practical section emphasizes identifying the market and user needs, market segmentation, and using personas to inform decision-making.

The course will cover links from product vision to strategic themes, and on with Lean Portfolio Management (LPM). They will master the "how-tos" of creating the product roadmap, defining Minimum Marketable Features (MMFs), and ranking backlogs through the Weighted Shortest Job First (WSJF) method.

Attendees will also cradle innovation accounting and evaluate aspects of product success metrics to promote continuous improvement through Agile Release Trains (ART). Stress will be laid on collaborating with Agile teams to refine the program backlogs and incrementally deliver value through SAFe events such as PI Planning.

By the end of this course, attendees will be able to:

• Agile Product Management principles should be thoroughly learned and applied into practice within the SAFe framework.

• Design Thinking must be creatively used for product development, and Design Thinking must fully encompass customer needs.

• A product vision and relevant strategy must be defined and communicated based on established business goals.

• The programme backlog and product roadmap should be created, groomed, established, and maintained satisfactorily.

• Constant Value delivery will need to be maintained with ARTs and their alignment.

• Lean Portfolio Management (LPM) applies to aligning product development with enterprise strategy.

• Measuring product success against innovation accounting and relevant metrics for Agile will give the necessary feedback for action based on the accounted performance.

Who Should Attend?

This course is ideal for:

• Product Managers

• Product Owners

• Agile Coaches

• Scrum Masters

• Solution Managers

• Business Owners

• Project Managers transitioning to Agile roles

• Portfolio Managers and Lean-Agile Leaders

• Anyone involved in product strategy, innovation, or agile development

How Will Attendees Benefit?

By attending the Agile Product Management with SAFe Course, attendees will gain many benefits:

• Master Agile Product Management: Master leading product development with Agile and SAFe principles to innovate and deliver business value.

• Apply Design Thinking Effectively: Deeply understand the customers' needs and apply design thinking methods in creating solutions that reverberate with their users.

• Align Product Strategy with Business Goals: Gain tools and methods to define, communicate, and develop a vision and roadmap that supports organisational objectives.

• Enhance Decision-Making with Data and Metrics: Use innovation accounting, lean analytics, and agile metrics to assess performance and facilitate continuous improvement.

• Improve Collaboration Across Teams: Improve collaboration, making Agile teams, stakeholders, and leadership work closely together through structure-enabled events like PI Planning and ART collaboration.

• Deliver Value Continuously: Learn to develop minimum marketable features (MMFs), effectively prioritise using WSJF, and enable incremental delivery of value.

• Enhance Leadership and Strategic Thinking: Build the thought processes and capabilities required to work as a strategic product leader in a lean-agile organisation.

1. Introduction to Agile Product management

• Overview of Agile principles

• Role of Product Management in SAFe

• Responsibilities of an Agile Product Manager

2. Applying Design Thinking

• Understanding customer centricity

• Conducting market research and segmentation

• Creating and using personas

• Defining value propositions

3. Exploring Markets and User Needs

• Techniques to identify user problems

• Applying empathy interviews

• Analysing customer journeys

• Exploring innovation opportunities

4. Defining Vision, Strategy, and Roadmap

• Linking vision to strategic themes

• Creating a lean product strategy

• Aligning product goals with enterprise objectives

• Developing and maintaining a product roadmap

5. Managing the Program Backlog

• Defining and refining epics, capabilities, and features

• Understanding MMFs (Minimum Marketable Features)

• Prioritizing features with WSJF (Weighted Shortest Job First)

• Backlog grooming techniques

6. Collaborating with Agile Teams

• Engaging with teams through PI Planning

• Supporting ART execution

• Leading continuous exploration and delivery

7. Delivering Value Through ARTs

• Understanding release on demand

• Integrating system demos and inspect & adapt sessions

• Managing dependencies and risks

8. Measuring Outcomes and Driving Innovation

• Introduction to innovation accounting

• Setting and tracking agile metrics

• Applying lean startup thinking

• Improving with feedback loops