This course is provided by the British Academy of Training and Development to help people develop social media and online marketing strategy for business. The course will cover various Social Media Platforms (Facebook, Twitter, Linked In, Pinterest, Blogging, etc.) to help trainees decide which one is best according to their business needs and requirements. The course will enable participants to learn best practices and how to monitor people's online feedback about their business (your organization, your brand) and consider the suitable methods to counter negative comments.

Marketing is a set of business processes that include the distribution and sale of services and products, and is defined as a means of regulating the sale of goods by managing the rates and means of advertising and effective communication with potential or current clients. Other definitions of marketing are activities that make people aware of a company's products, and to make sure that these products are available and could be easily and smoothly purchased.

Social media and marketing: Group of online websites which are direct means of marketing which are associated with potential customers, by working on communication of company's information and products within the most effective social networks.

Marketing Objectives

Marketing seeks to achieve many goals, including:

• Applying marketing activities that include development of public relations, promoting sales, and product distribution.
• Enhance communication with consumers and provide added value.
• Promote participation and cooperation between successful companies in the society.
• Spending funds on advertising, and provide products that contribute to the individuals' needs.

People working in the media, marketing, public relations and business sectors. However, the course is also open to those interested in expanding their knowledge in the field.

How will participants benefit from the course?

After completing the program, participants will be able to:

Participants will learn the optimum usage of various applications of social media, and thus how to grow their businesses and online marketing through social media domain.

Participants will also learn how to access a wealth of online data, allowing them to accurately measure the results of their campaigns and influence their campaign strategies.

• Online Corporate Reputation Management: Introduction.
• Overview of social media platforms.
• Successful campaigns and case studies.
• Develop your own strategy.
• The significance of effective content.
• Industry Reports: Measuring Search Results.
• Issue, crisis, and Reputation Management.