The Certified Marketing Professional Course is an offering from the British Academy for Training and Development, providing attendees with a thorough foundation in both theoretical and practical aspects of current marketing practices. This course introduces attendees to the concepts of marketing as customer-centric. It includes digital tools for marketing such as SEO, content marketing, and even social media campaigns. Another important area is marketing research and market analysis to address and make identification of target audiences.

Another important aspect of the course is understanding consumer behavior insights, which are useful for forecasting market trends based on facts. In addition, it covers the creation of strategic development of marketing skills that will prepare attendees for alignment with the organisational strategic goals.

It will basically empower the attendees with skills in brand management and positioning and teach the relevant ways of establishing and improving brand image. The course also discusses the marketing analytics tools for performance measurement and use of CRM strategies for the long term.

The course content will cover some of the emerging trends in marketing, for example totally new ways of delivering it through AI and automation, and will involve practical projects and case studies. This elegant course will develop the ability of attendees to lead significant marketing initiatives, coupled with a recognised international certification.

Objective:

The objective of this course is to:

1. Grasping the Basics of Marketing: In-depth knowledge of marketing principles such as market research, segmentation, targeting, and positioning will be obtained by attendees.

2. Advance Digital Marketing Tools: Learn how to use digital marketing channels and technologies like social media advertising, search engine optimisation, and email campaigns through various platforms to improve your marketing skills.

3. Designing Effective Marketing Strategies: Comprehensive plans designed by attendees should include dynamic marketing strategies whose approaches and activities establish coherent organisation goals toward effective communication of brand value.

4. Consumer Behavior Analysis: Learn different techniques to analyze the need and requirement of customers so that all marketing efforts are data-driven in developing plans.

5. Sharpen Brand Management Skills: Insight will be given into an understanding of brand identity, reputation, and retention strategies to make the brand's customers loyal

Who should attend?

This course is ideal for:

1. Marketing Professionals

2. Business Owners and Entrepreneurs

3. Aspiring Marketers

4. Brand Managers

5. Sales and Business Development Executives

6. Digital Marketing Enthusiasts

7. Corporate Managers

8. Freelancers in Marketing and Advertising

9. Entrepreneurs or Business Owners

10. Marketing Consultant

11. Marketing Graduates and Post Graduates

How will attendees benefit?

After completing the programme attendees have following benefit:

1. Enjoy a well-known worldwide certificate in the field of marketing. 

2. Practical skills will not only be developed concerning digital marketing techniques, but also the traditional marketing techniques along with all the necessary things. It is also developed further into market research, analytics, and consumer behavior skills. 

3. The ability to formulate and implement strategic marketing plans will be developed. 

4. The understanding of brand management and positioning will be strengthened as well.

5. Also, learn to use the most advanced marketing tools and CRM systems effectively. 

6. Stay attuned to all the latest trends such as AI and automation in marketing. 

7. Improve the scope and area of work for which he is being prepared for advancement in career opportunities-in marketing and its other interconnected fields. Thus, raise the contribution of the organisation towards its growth and success. 

8. Providing access to offline case studies and hands-on projects for practical experience application.

Key Points Covered in the Course

1. Introduction to Marketing

• Fundamentals of marketing principles.

• Importance of customer-centric approaches.

2. Digital Marketing Techniques

• SEO and content marketing strategies.

• Social media and email marketing campaigns.

3. Market Research and Analysis

• Identifying target audiences.

• Conducting effective market research.

4. Consumer Behaviour Insights

• Understanding buying patterns and preferences.

• Predicting market trends through data analysis.

5. Strategic Marketing Development

• Designing impactful marketing strategies.

• Aligning marketing efforts with business objectives.

6. Brand Management and Positioning

• Building strong brand identities.

• Techniques for improving brand reputation.

7. Marketing Analytics

• Using tools to measure marketing performance.

• Data-driven decision-making processes.

8. Customer Relationship Management (CRM)

• Building long-term customer relationships.

• Leveraging CRM software for better engagement.

9. Emerging Marketing Trends

• Staying updated with the latest marketing innovations.

• Exploring AI and automation in marketing.

10. Practical Projects and Case Studies

• Real-world marketing scenarios.

• Collaborative learning through group projects.

      11. Marketing Communication and Campaigns

• Elements of the Communication Process.

• Identifying the Goals of the Promotion.

• Steps in Creating a Promotional Campaign.

• The AIDA Concept.

• Advantages and Disadvantages of the Various Media Types.

• Media Scheduling.

• Evaluating Promotional Campaigns.