The British Academy for Training and Development is pleased to present the Certified Meetings Professional (CMP) course. This program is designed for individuals who aspire to enhance their skills and expertise in meeting and event management. The course covers the core competencies required to earn the CMP certification, one of the most respected designations in the industry, demonstrating a professional's proficiency in planning, executing, and evaluating meetings and events.

Participants will gain a deep understanding of meeting and event logistics, strategic planning, budgeting, and risk management, as well as insight into industry best practices. By the end of the course, participants will be well-prepared to take the CMP exam and achieve certification, advancing their careers in the meetings and events industry.

Who Should Attend?

• Meeting planners and coordinators.
• Event managers and professionals looking to enhance their skills.
• Conference organizers and association event managers.
• Corporate event coordinators and marketing personnel.
• Individuals seeking to obtain the Certified Meetings Professional (CMP) designation.
• Hospitality professionals involved in event management.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the fundamental principles of meeting and event management.
• Effectively plan and execute meetings, conferences, and events within specified timeframes and budgets.
• Apply strategic planning techniques to develop comprehensive event goals and objectives.
• Navigate the logistics, risk management, and vendor negotiations involved in meeting planning.
• Prepare and qualify for the CMP certification exam.

• Overview of Meeting and Event Industry
  • The scope and significance of the meetings industry.
  • Types of meetings, conferences, and events.
  • Key stakeholders in the meetings industry.
• Principles of Meeting Planning
  • Overview of meeting planning processes.
  • Establishing goals and objectives for meetings and events.
  • Understanding the role of a meeting planner in ensuring event success.
• Setting Goals and Objectives for Meetings
  • How to align event goals with organizational strategies.
  • Setting SMART goals for meetings.
  • Defining clear, measurable objectives for success.
• Stakeholder Management
  • Identifying and managing stakeholders.
  • Effective communication with internal and external stakeholders.
  • Balancing stakeholder expectations with event goals.
• Developing a Strategic Plan
  • Creating a roadmap for successful event execution.
  • Incorporating event objectives into the strategic planning process.
  • Evaluating risk and potential challenges in event planning.
• Logistical Planning for Events
  • Key logistical components for event success (venue selection, catering, transportation, etc.).
  • Creating event timelines and schedules.
  • Resource allocation and task delegation for seamless event execution.
• Venue Selection and Contract Negotiation
  • Criteria for selecting the right venue.
  • Understanding contracts and agreements with venues.
  • Key elements to include in event contracts.
• Event Set-Up and Coordination
  • On-site coordination and management of event logistics.
  • Managing staff and volunteers during the event.
  • Troubleshooting and addressing on-the-day event issues.
• Creating Event Budgets
  • Estimating costs and developing detailed event budgets.
  • Managing budget allocations for various event components.
  • Best practices in cost control and maximizing budget efficiency.
• Vendor and Supplier Management
  • Identifying and selecting vendors and suppliers for events.
  • Managing vendor relationships and contracts.
  • Negotiating prices and terms for services and products.
• Financial Risk Management
  • Identifying potential financial risks in event planning.
  • Strategies for mitigating financial risks.
  • Ensuring transparency and accountability in event finances.
• Event Promotion Strategies
  • Designing effective marketing campaigns for meetings and events.
  • Leveraging digital platforms and social media for event promotion.
  • Targeting the right audience and channels for event communication.
• Branding and Event Identity
  • Creating a unique identity for your event.
  • Using branding elements to enhance event experience.
  • Aligning event branding with organizational objectives.
• Maximizing Event Attendance
  • Strategies to increase event attendance.
  • Offering incentives and partnerships for event participation.
  • Utilizing attendee engagement tools and methods.
• Risk Management Strategies for Meetings and Events
  • Identifying potential risks and assessing their impact.
  • Developing contingency plans for common event risks.
  • Managing unforeseen events and disruptions.
• Legal Considerations in Event Planning
  • Understanding contracts and legal agreements.
  • Liability and insurance requirements for meetings and events.
  • Legal considerations for attendee safety and privacy.
• Crisis Management in Event Planning
  • Developing crisis communication and management plans.
  • Responding to emergencies during events.
  • Legal obligations and best practices in crisis situations.
• Event Management Software and Tools
  • Overview of tools for event planning, budgeting, and coordination.
  • Selecting the right technology for event management.
  • Enhancing attendee experience through technology.
• AV and Event Technology Management
  • Understanding audiovisual needs and technology for events.
  • Coordinating with technical teams for smooth event delivery.
  • Managing virtual and hybrid events.
• Virtual and Hybrid Meetings
  • Key components and tools for virtual and hybrid events.
  • Best practices for engaging virtual attendees.
  • Managing technical challenges in virtual event formats.
• Post-Event Evaluation
  • Methods to assess the success of an event.
  • Gathering feedback from attendees, sponsors, and stakeholders.
  • Analyzing event data and identifying areas for improvement.
• Reporting and Documentation
  • Preparing post-event reports for stakeholders.
  • Documenting lessons learned and event outcomes.
  • Compiling event data for future planning.
• Preparing for the CMP Exam
  • Review key concepts and competencies covered in the course.
  • Structure and content of the CMP exam.
  • Key areas of focus in the exam.
  • Tips for effective exam preparation and time management.
  • Resources for continued study and exam success.