The concept of media monitoring is a specialized aspect of media work, as many Arab media organizations have intensified efforts to uphold the rights of workers across all media sectors, including press institutions, radio stations, and television channels.

It is essential to highlight that media monitoring helps protect all media rights, particularly the right to knowledge and freedom of expression on various controversial topics that require thorough discussion by relevant authorities or the target media audience.

Moreover, media monitoring aims to spotlight violations against the media in all its forms, whether these violations pertain to the profession or ethical standards. The British Academy for Training and Development emphasizes the importance of focusing on the responsibilities and duties outlined by various media outlets, highlighting their role in maintaining ethical practices.

Who should attend? 

• Workers in media departments and sections.
• Workers in news analysis departments.
• Workers in public relations and media departments in institutions and ministries.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, content analysis, and the decision-making support mechanism.
• How to write and present the press release.
• Monitoring steps, analyzing content, and extracting indicators and results.
• Psychological characteristics and intellectual connotations in media messages.
• The most important successful models in monitoring and analyzing media content.
• Professional news monitoring skills from various media and social networks.

• An introduction to the media, the press release, and its methods.
• Definition of monitoring, its importance, and types.
• The role of media monitoring in the news industry.
• Media monitoring skills and news capture.
• Analysis of media content and its modern uses.
• Types of television, electronic monitoring, and print monitoring.
• News monitoring sources, news capture, news templates, and forms.
• How to monitor in newspapers, websites, television, and radio.
• The concept of news analysis in media monitoring.
• Qualitative analysis of media monitoring.
• Quantitative analysis of media monitoring.
• Modern means of monitoring.
• Monitoring mechanisms, methods, and uses.
• Digital media and its importance.
• Social networks and the professionalism in their use.
• Practical steps for monitoring and analyzing media content.
• Monitoring and analysis of content in new media and social networks.
• Steps of media monitoring from social sites, content analysis, and extracting indicators.
• Designing media content analysis, content analysis forms, and processing them.
• Linking information, analyzing and interpreting it, and drawing conclusions and indicators.
• Using modern techniques and technology in monitoring and analysis.
• Knowing the psychological characteristics in media messages.
• Emotional and logical appeals.
• Factors affecting provoke emotional tension.
• Social listening.
• Social media monitoring.
• Reputation management.
• Sentiment analysis.
• Competitor analysis.
• Public relations.
• Searching for social media content.
• Searching for authors and key publications.
• Tracking your organization’s media coverage.
• Automating your brand monitoring.
• Monitoring for critical information.
• Creating a media coverage analysis spreadsheet.
• Sharing alerts to your collaborative spaces.
• Distributing newsletters.
• Practical applications to media monitoring.