Public relations occupies a prominent position in modern administrative systems in order to assure them of roles directly related to the image of the institution with the public and customers. Given the sensitivity and complexity of this job, public and private institutions work on choosing their employees carefully according to pre-defined conditions and then provide them with specialized training in the field of public relations and ceremonies. In order to give their institutions a bright face to their customers and guests.

Excellence in serving the internal and external public and leadership in organizing events and gatherings, including receiving and farewelling guests, the art of dealing with them and etiquette are among the etiquette of international and local dealings, and no institution, whatever it is, can have a good image with the public unless its employees deal professionally in the field Public relations and ceremonies.

Who Should Attend?

• Managers and team leaders.
• Business partners.
• Employees responsible for the organization's performance.
• All employees in departments.
• Public relations officials in government agencies, departments and organizations.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The etiquette and arts of public relations and protocol.
• Understand the nature and importance of public relations in light of new challenges.
• Practicing the rules of protocol, protocol and etiquette locally and internationally.
• Utilizing the potential of information for international relations business services.

• Introduction to Public Relations Management
  • Definition of Public Relations and its Importance
  • The Difference between Public Relations and Marketing.
  • The Role of Public Relations in Building the Corporate Image.
  • Components of Public Relations Management
  • Strategic Planning.
  • Internal and External Communication.
• Effective Communication Strategies
  • Personal Communication Skills
  • Active Listening Techniques.
  • The Arts of Persuasion and Influence.
  • Crisis Handling Strategies.
  • Writing Press Releases and Communicating with the Media.
• Event Planning and Implementation
  • Event Planning Basics
  • Event Organizing Stages.
  • Defining Goals and Target Audience.
  • Effective Event Implementation
  • Managing Timelines and Resources.
  • Dealing with Challenges and Surprises.
• Protocol Performance
  • Definition of Protocol and its Importance in Public Relations.
  • Basic Rules of Protocol.
  • Performance at Official Events
  • Coordination of Official Events.
  • Communication and Presentation Skills at Events.
• Building and Strengthening Relationships
  • Relationship Building Strategies
  • The Importance of Networking and Public Relations.
  • Tools for Strengthening Relations with the Media and Government Agencies.
  • Tools for Measuring the Effectiveness of Public Relations Activities.
  • Performance Evaluation and Improvement of Public Relations Strategies.