Trade marketing has become a very important business skill especially in small and medium enterprises, since in order for a product to be sold in a store, the retailer first needs to buy the product from somewhere, and he will also need trade marketing methods to try to create demand for the product with the retailers And wholesalers and distributors, in an ideal world, everyone in the sales chain would make money, as retailers would buy products either directly from the manufacturer, or through the wholesaler or distributor, but this takes experience and a certain strategy to succeed.

Who should attend? 

• Merchants, shop owners and shops.
• Workers in commercial stores, malls and shopping centers.
• Entrepreneurs who are looking for a strategy to increase profits.
• Store managers of small and medium-sized companies who are looking for solutions, in order to simplify their business operations, and for tools to continue the decision-making process.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• How to develop effective strategies and improve the decision-making process in order to achieve a better shopping experience for the customer and increase business profitability.
• Introducing participants to effective ways to increase sales, improve inventory handling, customer satisfaction, and differentiate competition.
• The importance of selecting a good team member using selection techniques and methods.
• Apply the knowledge gained in a variety of merchandise, inventories and management by categories and integrate the procurement plan according to business objectives.
• Apply the knowledge gained about visual communication at points of sale.
• Gain new knowledge and skills to know customers better and create value propositions for business.
• Develop the ability to present ideas.
• Understand new concepts and models of business.

• Innovation in Retail
  • Introduction to Retail
  • Shopping Science
  • Store location
  • Innovation process
• Digital Marketing and Big Trends
  • Digital Marketing
  • E-commerce
  • Website design
  • Online advertising
  • Social networks
  • Creativity and Technology in Retail
• Customer discovery
  • Who is the consumer?
  • Purchasing process
  • Customer service
  • Types of clients
  • Market research techniques
• Attracting Selling Point
  • Visual communication
  • Visual Merchandising Tools and Elements
  • Shop window design
  • Types of designs
• Supply Chain Optimization
  • Selection of merchandise
  • Assortment management analysis
  • Inventory management
  • Supplier Management
  • Management by Categories
• Growth strategies.