The concept of media monitoring is an essential aspect of media operations, and many Arab media institutions have intensified efforts to mobilize all media rights for workers across various sectors, including print, radio, and television. At the British Academy For Training And Development, it is crucial to emphasize that media monitoring protects the rights of media professionals, especially regarding the right to knowledge and the expression of opinions on controversial issues that require in-depth discussion.

Additionally, media monitoring aims to highlight all violations faced by the media, whether related to the profession or ethical standards. It is important to focus on the responsibilities and duties upheld by various media outlets, as these contribute to the integrity of the media profession.

Who Should Attend?

• Workers in media departments and sections.
• Workers in news analysis departments.
• Workers in public relations and media departments in institutions and ministries.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, content analysis, and the mechanism for supporting decision-makers.
• How to write and present a press release.
• Steps of monitoring, content analysis, and extracting indicators and results.
• Psychological characteristics and intellectual connotations in media messages.
• The most important successful models in monitoring and analyzing media content.
• Skills of monitoring news from various media outlets and social networks professionally.

• Introduction to Media Monitoring
  • Definition of Media Monitoring.
  • The importance of monitoring in understanding the media environment.
  • Quantitative versus qualitative monitoring.
  • Traditional tools and modern techniques for monitoring media content.
• Qualitative methods for data collection
  • Qualitative data collection techniques (interviews, questionnaires, and observation).
  • How to conduct a qualitative analysis of media content.
• Media data analysis
  • Qualitative analysis methods.
  • How to use Grounded Theory and Content Analysis
  • Data analysis tools.
  • Using programs such as NVivo and Atlas.ti
• Writing media reports
  • How to write effective reports.
  • The basic structure and content of media reports.
  • Presenting results in an effective way.
  • Using graphs and data to support messages.
• Applying results and making decisions
  • Using results in strategic planning.
  • How to benefit from media analysis in decision making.
  • Presentation and persuasion skills when presenting results.