Public Relations management can be defined as the body responsible for linking institutions with the external public by finding ways to create mutual or shared communication between these parties to achieve mutual satisfaction and common interests. It reflects the efficiency of its procedures and market laws, and there is a need for teams to oversee this branch as it is an art in itself, based on a set of principles and standards that achieve its intended goals. This is done through acquiring civilized methods of dealing with others and communicating effectively under a system of ethical and social values. The communication process in Public Relations revolves around transmitting information to stakeholders and receiving important information with the aim of bringing about a specific change, using various communication tools that meet this purpose.

The British Academy for Training and Development offers the course "Modern Strategies for Public Relations and Media" to anyone wishing to acquire skills in managing important international media and learning communication technology in public relations management.

Who Should Attend?

• Managers responsible for reception in ministries and dealing with external parties.
• Businesspeople looking to develop their media management skills.
• Consultants for ministries.
• Representatives of embassies and ministries.
• Senior positions in public relations and media management.
• Spokespersons and representatives for ministries.
• Heads of departments in public and private institutions.
• Public Relations and media consultants.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Identify the rules of precedence between people.
• Familiarize themselves with international rules for greetings, positions, and handshakes.
• Understand international etiquette and body language in official events.
• Acquire skills in managing public relations departments in companies and media institutions.
• Gain skills in representing ministries and mastering communication and public interaction.
• Simplify procedures, improve organizational environments, and reduce organizational conflict.
• Learn public relations skills to develop media institutions.

• Introduction to Public Relations and Media
  • The concept of public relations and its development
  • The difference between public relations and media
  • The importance of media in the modern era
  • The role of public relations in building a positive image for institutions
• The Evolution of Public Relations in the Digital Age
  • How public relations have changed due to technology
  • Current trends in media and communication
  • The impact of social media on public relations strategies
• Public Relations Strategy Development
  • Analyzing the audience and identifying the target audience
  • Data analysis tools to understand audience needs
  • Developing effective public relations messages
  • Using social media in building public relations
• Artificial Intelligence in Public Relations
  • Using artificial intelligence in data and behavior analysis
  • AI tools to improve advertising campaigns
  • Using AI to enhance customer experience
• Media Marketing
  • The concept of media marketing and its goals
  • Modern media marketing strategies
  • The role of media marketing in enhancing public relations
• Crisis Management and Communication in Tough Times
  • Identifying types of crises and emergency preparedness
  • Managing crises through modern media
  • Building trust and restoring the image after crises
• Measuring Public Relations and Media Performance
  • Key performance indicators (KPIs) for measuring success
  • Analyzing data and extracting value from results
  • Tools for performance analysis and applying AI in measurement
  • Developing future strategies based on evaluation and analysis
• The Leadership Role in Public Relations and Media
  • The role of leadership in developing public relations strategies
  • Innovation and development in public relations and media
  • Building trust and interacting with the public through strong leadership