The British Academy of Training and Development presents this course in (Recent Global Trends in the Media and PR Sectors) for all professionals wishing to acquire advanced Media Management skills, and acquire further knowledge about recent trends in Public Relations Management.
Media has contributed to the spread of many influences on individuals in almost all societies, and the most dominant types of such influences, are the cognitive influences, being a set of influences contributing to more dependence on media, through formation of intellectual trends of society individuals.
Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.
Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.