Advanced Skills of PR Personnel - British Academy for Training



The British Academy for Training and Development presents this course (Advanced Skills of PR Personnel) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations.

Ancients were eager to seek development of solid relations and communications with different people. Tribal chiefs of primitive societies practiced some kind of primitive public relations, relying on magicians and sometimes priests, who were most able to use the arts of expression and persuasion. To succeed in nowadays PR industry, professionals PR personnel need to be excellent communicators. Everything in the PR sector involves some or other form of interaction with other people, and it is therefore essential that you are able to communicate effectively. Not only will you have to be a good writer and a confident speaker, but you will also have to be an active listener.

Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Directors of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Protocol officers in charge of management and organization of conferences.
  • Students and graduates of media colleges in different universities.
  • Trainees with years of experience in communications or PR.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

  • Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
  • Unified and comprehensive concepts of Etiquette and International Protocol.
  • Concepts that determine priorities between individuals.
  • International Principles of Etiquette and Communication.
  • The Art of Protocol and Etiquette of body languages in official forums.
  • Understanding the universal principles of protocol, etiquette, professional code of conduct.
  • Creating a good impression and avoid misconducts or embarrassing practices in important situations.
  • Directing and managing personal dynamics at important meetings.

Course Content

  • Introduction to the Media and the evolution of its concept.
  • Media and formation of public mental perspectives.
  • Media Management: Definition and Importance.
  • Solid and practical training programs on proper behavior in fields and complicated situations.
  • The significant role of Media management for Press and Media Advancement.
  • Media Broadcasting, and the most effective success methods.
  • News values ​​in the Media Industry.
  • Special skills of successful TV Reporter.
  • Preparation of Project Plans of Media Institutions.

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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