The British Academy for Training and Development presents this course (Advanced Skills of PR Personnel) for individuals wishing to develop their skills in Public Relations and Communications in the Business Sector, through most advanced methods and best practices of Public Relations.
Ancients were eager to seek development of solid relations and communications with different people. Tribal chiefs of primitive societies practiced some kind of primitive public relations, relying on magicians and sometimes priests, who were most able to use the arts of expression and persuasion. To succeed in nowadays PR industry, professionals PR personnel need to be excellent communicators. Everything in the PR sector involves some or other form of interaction with other people, and it is therefore essential that you are able to communicate effectively. Not only will you have to be a good writer and a confident speaker, but you will also have to be an active listener.
Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.