The British Academy for Training and Development presents this course (Communication Competencies in the Media Sector) for all individuals wishing to gain significant International Media Management Skills, and to learn more about communication technology in the Media Sector. Media is the term describes any medium, technology, or organization, whether  public or private, whose major function is to disclose and publish news and provide information on various events and situations of the society. Behind every great cultural achievement, there are continuous efforts of scientists who devoted all their lives and endeavors for inventions enriched human history, behind these inventions is always successful management that can employ available resources in the best ways, and at the lowest possible costs for the good of society and human prosperity.

Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders. Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

This course in Communication Competencies in the Media Sector is provided by The British Academy for Training and Development for the following audience:

• Directors of TV Stations and News Agencies.
• Directors of Editorial Departments.
• Professions in charge of preparing and collecting information for TV Broadcasts.
• TV Broadcast Editors, and Program Directors.
• All staff working in the field of presenting and preparing TV Broadcasts.
• Students of Media Departments in various Universities.
• Government spokespersons.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Training in the Management of Media Institutions.
• Gaining advanced experience in preparation of Project Plans of Media Institutions.
• Gaining experience in TV Programs Edition, Directing, and Broadcasting.
• Developing major awareness about the overlapping trends in Global Communications.
• Generating ideas, and synthesize of research results of global issues.
• Teamwork aspects to communicate ideas and researches on issues of global importance, such as Equality, Identity, and Environmental Sustainability.

• Media Management: Definition and Importance.
• The significant role of Media management for Press and Media Advancement.
• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• News values ​​in the Media Industry.
• Special skills of successful TV Reporter.
• Solid and practical training programs on proper behavior in fields and complicated situations.
• Communication theory, public relations models, the nature of persuasion, ethics of media relations.
• News gathering, news views, news writing, and storytelling.
• Preparation of Project Plans of Media Institutions.
• Media Broadcasting, and the most effective success methods.