The British Academy for Training and Development offers a course in Health Services Marketing, focusing on improving the mediums and standards of health services in all aspects, including therapeutic services, disease prevention, and protection against infectious diseases, epidemics, and health deterioration. This course is aimed at individuals who feel a responsibility to enhance their skills and competencies in marketing health services.

Marketing is one of the most crucial areas that organizations strive to develop using all available resources. Many organizations, including medical institutions, have recognized the importance of marketing, especially as society increasingly requires their services. The rising demand for health services has transformed them into business entities aiming to provide medical services and elevate their quality to achieve comprehensive profit. However, achieving this is not easy, as marketing health services requires the provision of all marketing tools and the effective use of all its elements to meet objectives. The growing complexity and diversity within the health services sector have led many health organizations to seek specialized companies or hire professionals to perform these services. Furthermore, the advancement of information technology has significantly impacted the quality and nature of health services, as everyone now relies on it to serve clients, patients, and others. Consequently, public trust in organizations that utilize modern methods of service delivery has increased, highlighting the substantial importance of marketing in health services.

The British Academy for Training and Development provides a course in the marketing of health services, improving the means and standards of health services in all aspects, including treatment services, preventive services, protection from infectious diseases, epidemics and protection from health deterioration, etc., to each person who is responsible for improving his abilities and efficiency in marketing Health Services.

Who should attend?

Students and graduates of the College of Health Management.

Students and graduates of the College of Management and Marketing.

The interested in medical marketing.

How attendees will benefit?

Marketing strategies and plans followed by health organizations.

How to measure customer satisfaction about health services provided.

Factors affecting the nature of marketing for health services.

Long-term profit making process.

The concept of health services

Types of marketing.

Marketing of health services.

Importance of Marketing for Health Services.

Characteristics of health marketing.

Health Marketing Steps.

Quality of health services.

Strategies for health services.

Distribution of health services.