The British Academy for Training and Development provides this course for the following categories:

• Directors and owners of public and private companies.
• PR Directors in companies and establishments.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.
• Understanding the theoretical basis of Theories of Persuasion and their usage in public relations.
• Conduct proper Environmental Surveys by conducting research and related data to help identify and evaluate issues from a Risk Management perspective, develop solutions and assessment of campaigns or project conclusions.
• Analyzing the methods that generate, grow, and influence the various interests of society and related organizations. (Especially for the environmental and the consumer related issues)
• Apply a "Case Management" perspective on the most trending issues and crises in the media, assess the impact of Public Relations thereon, and develop intelligent solutions that are applicable by PR framework.
• Develop and implement a range of strategies to manage the PR with internal and external audiences (both supportive and hostile audience).