The British Academy for Training and Development presents this course (Impartiality and credibility in the Media Sector) for all professionals wishing to achieve great media success within the various sectors and media trends.

Media plays a great function in modern societies, since the messages it delivers to the public is very effective upon public opinion. Therefore, Media shall focus on various kinds of social issues in order to attract necessary attention of concerned parties, to find suitable solutions. Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.

Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.

• Directors and owners of Media Establishments.
• Directors and owners of printed and electronic journals and newspapers.
• Journalists, Politicians and individuals who want to learn the basic ethics of Press and Media.
• Journalists and Press Reporters.
• New staff in the press industry.
• Directors and Owners of Paper Magazines.
• Managers and Owners of Paper Newspapers.
• Directors and Editors of Electronic Magazines and Newspapers.
• All Press Editors.
• Students and Academics who wish to learn the latest editing techniques.
• Journalists and PR staff.
• New employees in journalism industry.
• Exceptive staff in the field of Press and Media.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• International Code of conduct for all Media areas.
• Management of Media & Political Establishments.
• Rules and ethics of Media Critique and the mandatory measures and limits to observe.
• Confidentiality and personal affairs of people which should never be disclosed by the Media.
• The constructive professional perspective which Media works shall follow.
• Honest and Fair Media Marketing Campaigns and the rules to be followed in the Marketing Sector.
• Learning advanced methods to formulate and prepare information collected from various sources.
• How to access appropriate sites depending on the nature of information to be collected.
• Mechanisms of field work and collection of information.

• Ethics and code of conduct for professionals in TV Media sector.
• Code of conduct and ethical principles for professionals in Radio sector.
• Ethics and code of conduct for editorial professionals of printed newspapers.
• Code of conduct and ethical principles for professionals in social media and online journals.
• Principles and ethics of work in the sector of TV Reporting and Field Work.
• Skills of gathering information from different sources.
• Professional ethics and code of conduct, adopted in the field of Press Editing.
• International standards and steps to be considered in the Editorial Departments.
• Contemporary Trends in the Sector of Journalism and Press Editing Industry.