The quality management concept has surpassed the production and production processes. Quality has become an urgent necessity for companies, a competitive strategy and a basis for a comprehensive management process, through which all members and employees of the company at all levels of management can participate in improving the procedures, products, services and culture of the company. Efforts in each sector, management, department and individual to represent the concept of overall quality, through which to achieve customer satisfaction through teamwork and continuous improvement of operations and the optimal use of resources

Many organizations suffer from internal problems and constraints that reduce their ability to face competition and rise to reach The level of customers, and those problems and other constraints had a clear impact on the failure of many organizations and cause the collapse, it has also weakened the confusion of other organizations, and thus its inability to compete with the increasing pressures from which the movement of variables in the past years, and the development of technologies and economic, political and social changes that have in many societies and countries, and in influencing the direction of globalization, the international trade movement and the growth of companies, management has found itself in Facing difficult situations that require a full review of their situation in order to rebuild the organizations on new foundations that aim to provide in order to deal with the new situation in the new world order, the concept of excellence management has emerged from the need to a comprehensive approach that combines elements and elements of building organizations on a superior basis that achieves superior capabilities in working against variables and the external conditions surrounding it.