One of the most effective ways to improve customer service is to create an environment of commitment within the organization. In today's competitive business environment, the gains are achieved by meeting the needs of our customers. This depends primarily on the necessary products delivered by committed employees in effective marketing methods, initiative and thinking as leaders and excellence. On competitors, and enjoy the entrepreneurial spirit of building an enterprise, thus acquiring a good environment for both marketing and customer service, so that the factors that can be used by employees and marketing personnel in particular to control Here to achieve the objectives of the institution, taking into account the nature of the external environment of the ruling and the factors that surround them.

The British Academy for Training and Development presents this course (The Balanced Marketing Strategies for Customer Service) for all individuals wishing to develop their leadership capabilities of Corporate Media Departments and the most effective methods to perform their tasks.

Corporate Media Offices assume a significant and important responsibility in conveying good corporate image of the company or the products and services it provides. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders.

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.