Who Should Attend?

• Executives and supervisors at all management levels.
• Strategic analysts seeking to enhance their strategic planning skills.
• Corporate planning teams working on developing long-term strategies.
• Leaders looking to improve their organization's competitiveness through integrated strategies.
• Individuals interested in learning advanced strategic planning tools and techniques.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the fundamental principles of integrated strategic planning and its importance in organizations.
• Analyze the internal and external environment of an organization using strategic analysis tools.
• Develop integrated strategies based on a comprehensive analysis to guide the organization towards success.
• Apply innovative methods to enhance the organization’s competitiveness in the global market.
• Use appropriate tools to assess and improve the effectiveness of existing strategies.
• Effectively manage change by developing flexible strategies.
• Prepare crisis strategies that ensure a quick and effective response in case of sudden changes.
• Enhance organizational sustainability by integrating environmental and social sustainability aspects into business strategies.
• Apply innovation techniques in growth and expansion strategies to ensure the organization remains competitive in an ever-changing global market.

• Introduction to Strategic Planning

  • Definition of strategic planning and its importance in business management.
  • The difference between strategic planning and operational planning.
  • Components and objectives of integrated strategic planning.

• Strategic Analysis Tools

  • External environment analysis using the PESTEL model.
  • Analyzing competitive forces using Porter’s model.
  • Using SWOT to evaluate the current position of the organization.

• Defining Vision, Mission, and Strategic Objectives

  • The difference between vision and mission and the importance of each.
  • How to define long-term strategic objectives.
  • The importance of aligning objectives with the organization’s strategy.

• Formulating Strategies

  • Steps to formulate effective strategies.
  • Growth and expansion strategies in new markets.
  • Strategies for differentiation and innovation.

• Competitive Strategies and Innovation

  • How to build an effective competitive strategy.
  • The role of innovation in strategic planning.
  • Strengthening organizational excellence through continuous innovation.

• Implementing Strategies

  • Steps to implement strategies effectively.
  • Identifying resources needed for strategy implementation.
  • How to define Key Performance Indicators (KPIs) to measure success.

• Managing Change in Strategic Planning

  • The role of leadership in managing change.
  • Strategies to handle resistance to change.
  • The importance of continuous adaptation in a changing business environment.

• Strategic Planning in Crises

  • How to apply strategic planning in crisis situations.
  • Strategies for resilience and rapid response.
  • Lessons learned from past crisis cases.

• Evaluating Strategies

  • Tools for evaluating strategic performance.
  • Analyzing returns and risks associated with strategy execution.
  • How to adjust strategies based on evaluation results.

• Sustainability of Strategies

  • The importance of sustainability in business strategies.
  • Integrating environmental and social dimensions into strategic planning.
  • Sustainable business strategies in the modern era.

• Building a Strategic Culture within the Organization

  • The role of leadership in building a strong strategic culture.
  • The importance of effective communication to support strategic planning.
  • How to motivate teams to achieve strategic objectives.

• Digital Transformation Strategies in Strategic Planning

  • Integrating digital transformation into the organization’s strategies.
  • Digital transformation tools and techniques to support innovation and growth.
  • The impact of technology on strategy execution in the modern era.

• Sustainable Growth Strategies

  • How to identify investment opportunities for sustainable growth.
  • International expansion strategies and expansion into emerging markets.
  • Managing the balance between sustainable growth and short-term returns.

• Developing Strategic Leadership

  • How strategic leadership contributes to the success of strategic planning.
  • Continuous training and development of leaders to ensure sustainability of implementation.
  • The importance of motivation and inspiration in achieving strategic objectives.

• Final Review and Future Planning

  • Reviewing key points and techniques learned.
  • How to apply integrated strategies in the future.
  • Preparing a personal action plan to apply the acquired knowledge in the organization.