The British Academy for Training and Development provides a course on effective search and shopping engine to anyone who wishes to promote their company or develop their search engine skills for online marketing.

From the time you start your daily life tasks, till you go to your bed you find yourself surrounded by a lot of marketing activities. You deal with goods, services and ideas on a daily basis and provide a good footprint for life. Marketing also aims to create a customer base. Therefore, shopping is a restricted process for creating a base of customers for the products and services provided by companies. Shopping plan is a written document that helps you to review this process, including the steps required by this plan in order to ensure its success. Marketing function is a set of activities integrated with each other and performed by the establishment in order to facilitate exchange processes. For that purpose, shopping department in the establishment has two basic functions; first, to create demand for the products of the establishment by identifying marketing opportunities, researches, products planning, advertising, personal sales, sales promotions, pricing and distinction and second, through request service by actual verification of exchange process. This shall be done through functions of storage, transfer, execution of requests, exchange, technical service, guarantee, distribution outlets, choosing customers’ sectors, market financing and export.

Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).

Target Category:

• Managers and owners of economic establishments.
• Factories and economic institutions managers.
• All employees in the departments of promotion and advertising.
• Employees working in organizations using software systems.
• Corporate managers who want to make a special information work for their companies.
• Managers of software and technology departments in software companies.
• Computer and software department supervisors in IT companies.
• Software department supervisors who want to develop their departments.
• Directors of marketing and advertising departments in companies.

How participants will benefit from the Course:

By the end of the Course, participants will:

• Gain experience in networking through the Internet.
• Use the most advanced programs in the field of online promotion.
• Obtain online shopping and marketing skills.

• Search engines, their importance and engagement in commercial issues.
• Internet marketing and its importance in increasing financial resources.
• Information Systems definition and importance.
• Method of Information Systems engineering and assessment.
• Management Strategies of confidential information security.
• Keeping confidentiality and security of information.
• Information Security Management (ISM); their definition & importance.
• Method of access protection systems management.
• Smart Cards and their importance regarding Information Security (IS).
• The scientific and methodological definition of information systems.
• Mastering the most famous ways and methods in managing information systems.
• Deep study of the most advanced features of information systems to connect to successful companies.
• Importance of search engine in the promotion of goods and products.